runswithsizzers
Subscriber
When you say "Other products differ." I am guessing you mean developer chemistry, right?Actually, the change is mostly of no consequence for individual consumers, because mostly the shelf age of currently packaged fixer and similar products is immaterial - for individual consumers fixer lasts well past any likely "best before" date.
With normal storage - such as on a store shelf - the stuff really does last a very long time without problems.
Other products differ.
I'm pretty sure not many customers would pay full retail price for developing chemistry if they knew it was almost 2 years older than the manufacturer's recommended shelf life.
So who really benefits from hiding the age of the product from the consumer? The retailer makes a little extra profit by selling a product that would otherwise be difficult to sell. But in the long run, is that good for the future of film photography?
Some consumers are going to take the expired develper home and use it with no problems. Everybody is happy!
Some consumers are going to ask the manufacturer to check the batch code and reveal the age of the product. They may or may not get a refund or replacement product - but either way, the customer is inconvenienced, and confidence in the manufacturer and/or retailer will suffer.
Some customers are going notice the developer looks or smells funny. see above
And some customers are going to use the expired developer, and get poor results. Because it is often difficult to determine which part of the developing process caused the poor results, those consumers may get frustrated and decide film photography is just not worth the hassle. Score one for digital.
Rather than hiding the expiration date so the product can be sold at full retail price - the retailers would be better off to put short-date products on sale at discounted prices. They would make less profit, but they should have more satisfied customers in the long run. If a customer makes the choice to buy an out-of-date product to save money, they have only themself to blame if something goes wrong. That is different from a customer who feels they were tricked into unknowingly buying expired products.