The last thing we need is scurrilous rumour. s and untruths being spread.
Personally I'm not talking about rumours, but about Kodak Alaris own financial report (15months) and a interview to Alaris CEO Marc Jourlait: "key customers around the world have been privately briefed on the plans to ‘explore sales of some or all of our assets’ and that ‘PPF in particular we disclosed as at an advanced stage of negotiations with a potential buyers’.
These are not rumours: exclusive rights on distribution of EK products are for sale, exclusive distributor of EK is technically crashed, and they are in the middle between us and the film we want to shot, so situation is not nice.
I don't like the price increase but I see it may be what's necessary to keep the products available. And maybe, just maybe, longer term there won't be big price increases and EK might have the capacity to make more film (more of the same or introduce new films).
My view it's the counter, film should be cheaper to expand costumer base and to get profits from scale and the lower fixed costs per roll. This is the american way to do things, not monopolies but competition and production.
My view is that optimal pricing policy cannot be implemented because of poison in the financials.
Alaris makes cash in its operations, "revenues of US$836 million, but post a loss after tax of an astounding $192 million." They bear a crashed pension fund that probably will end under goverment protection, debt interest and duties to the fund is what bleeds Alaris to that kafkian situation .
My position is the counter than yours, I see a large film overprice from poison in the financials rather from regular industrial operation, and that overprice is what limits consumer expansion that would allows lower fixed cost per roll.
Look, KPP2 is totally crashed but EK cannot sell a single roll if it's not through them, or best said, through a company KPP2 owns, as the owner is crashed the owned Alaris is squeezed to famine.
My personal view is that KPP2 urgent cash needs is what drives pricing policy into a destructive path. Taking more cash now to destroy future business.
This is my opinion, the facts are those in the own Alaris accounting report.