NB23
Member
- Joined
- Jul 26, 2009
- Messages
- 4,307
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- 35mm
While pricing depends on costs, there are other factors as well. There is NO specific formula to determine price. Demand plays a part. Because people want Apple iPhones more than some others, or Leica for example, manufacturers increase prices, margins and profit all other things remaining equal. Competition is another factor. If you've gotten yourself into a niche market, then you can raise prices higher than usual such as for special lenses. If prices are set too high initially, something that happens often to test the market, manufacturers quickly lower the price, offer discounts and rebates. With the virus, you're going to see a lot of that as sales dry up. .
Of course there are specific formulas. That’s at lease what I learned in my business degree. Lots of calculations, studying models... But of course, you must know better.