Depends on who perceives it. People who do photography are generally gear obsessed. They think they can buy better pictures. Doesn't quite work out that way. Between snobbery and insecurity certain brands make out pretty good. Look at Leica. They have people believing that they have to spend more money on a worse camera to be a better photographer. They also mislead in their advertising about who used their cameras back in the day. Bresson shot a lot with a Zeiss lens, and Capa was a Contax user. Oops. If you want to know how branding changes how gear is perceived, take a look at the Pentax MF digital which got the highest quality score in I think it was DXOs test, but they didn't release the results for some reason, then when another camera came close that camera was ballyhooed. No one seemed to care that the Pentax was better for a long time just because the camera said Pentax on it apparently. Kind of stupid really.