Oh, Ralph, I have been pronouncing Agfa the dutch way... with the 'g' pronounced [x].
Cute piece of trivia from wikipedia, my emphasis:
1867 The company Aktiengesellschaft für Anilinfabrikation (Corporation for Aniline Production) was founded in Rummelsburg (now in the Lichtenberg borough of Berlin) as a manufacturer of dyes and stains. It became a public limited company in 1873. The founders were Paul Mendelssohn Bartholdy (son of composer Felix Mendelssohn Bartholdy) and Carl Alexander von Martius.
...which then joined forces with Lieven Gevaert in Antwerpen circa 1897.
So now it seems I should pronounce Agfa the German way and Gevaert the Flemish way (kinda like Chefart, I forget the IPA symbol, maybe [ç]). You don't pronounce Gevaert like
Gefaehrt, right ?!