How can street photographers sell their work, legally and ethically?

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Donald Qualls

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My partner (an author and artist, who can also operate a camera at need) raised a question for which I don't have a handy answer: how can street photographers sell their images?

The general rule, both legally and ethically, as I understand it, is that except for photojournalism one needs a model release to sell recognizable images of people. While this might not be the case if, for instance, you shoot a large format image of a crowded grandstand or stadium (in which, due to the resolution of the lens/film system, many individuals are recognizable), if you do traditional street photography, many of your images will include one or more recognizable individuals.

Now, shooting in public, the individuals in general can't legally or ethically demand you "delete" the images (though they might well have hired gorillas who will do it for you, perhaps "deleting" some of your equipment and possibly some of your body parts in the process), but selling the resulting images to any market other than journalistic publications runs into, at best, a legal gray area, and at worst the potential to be sued into bankruptcy -- lose everything you own beyond what bankruptcy laws protect, which would surely include photo equipment.

Yet we see street images, occasionally, in art venues. This isn't HCB, who did most of his work so long ago that the subjects are likely dead and gone (and descendants or relatives can still sue a generation or more later in today's environment). I'm talking photos made within, say, the past decade.

Are these photographers just depending on the low probability of anyone in the image ever knowing it's been sold, until or unless it's "great art" like some of HCB's iconic shots -- and simply ignoring the ethical concerns? Or am I missing something important about street images?
 

BradS

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I feel like this subject has been covered (ad nauseam) here already...and I think the premise underlying the question is false.
 

BrianShaw

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I agree with BradS, but if you don’t know how you feel on this topic, Donald, it’s well worth thinking it through before pursuing publication or sale.

An entertaining way to get smart on this is to search for “first amendment audits” on YouTube!
 

DonJ

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My partner (an author and artist, who can also operate a camera at need) raised a question for which I don't have a handy answer: how can street photographers sell their images?

The general rule, both legally and ethically, as I understand it, is that except for photojournalism one needs a model release to sell recognizable images of people

A model release is required to use someone's image for commercial (advertising) purposes. Selling photographs as art does not fall under the definition of commercial use. For the same reason, you can sell photos of trademarked items without violating the trademark, e.g. you can take a photo of your car and sell a print to someone to hang on their wall without being sued by the car manufacturer.

The ethical side of the question has to be evaluated by the individual photographer.
 
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Donald Qualls

Donald Qualls

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I feel like this subject has been covered (ad nauseam) here already...and I think the premise underlying the question is false.

A model release is required to use someone's image for commercial (advertising) purposes. Selling photographs as art does not fall under the definition of commercial use. For the same reason, you can sell photos of trademarked items without violating the trademark, e.g. you can take a photo of your car and sell a print to someone to hang on their wall without being sued by the car manufacturer.

The ethical side of the question has to be evaluated by the individual photographer.

Thanks. One of these is an actual answer to the question; the other took as much time as answering the question to avoid doing so.
 

Vaughn

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We can ask questions, but we have no right to demand the answers we want...such is life. I can not tell which one is which...except perhaps it is the first one, since that challenges your question and you refused to take up the challenge.
 

BobD

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" In general, no release is required for publication of a photo taken of an identifiable person when the person is in a public space unless the use is for trade or direct commercial use, which is defined as promoting a product, service, or idea."
 

BradS

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Thanks. One of these is an actual answer to the question; the other took as much time as answering the question to avoid doing so.

give a man a fish versus encourage a man to learn how to fish...
 

removed account4

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the conundrum is that if a photograph is made even as art, and it is sold it crosses over to the realm of commerce ( $ changes hands) ... there is no expectation of privacy once someone steps outside their door
with regards to ethics. ..
everyone has a moral compass.. I can't really respond to that. ....
 
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Ko.Fe.

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Dead horse rise again...
Here is not only HCB in the street photography, BTW.
Just for OP. Where I'm I can't sell my street photos for commercials, but I can sell them just as you selling "art" or whatever.
Check local regulations, don't be this lazy, before drawing some broad assumptions and spreading fear.
And keep ethical concerns of yours from it. Again, local regulations have this one covered. At least, where I'm.
 

MattKing

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If your photo includes someone wearing Levi Strauss jeans, and you try to sell it to Levi Strauss so they can use it to advertise their jeans, they need the model release, so you need to be able to supply it to them.
As the photographer, you don't need a model release. As someone selling photography for use by others, you may need to be able to supply the model release in order to close your sale.
The rules aren't the same everywhere. In Quebec, for instance, there are enhanced rights to privacy in the Quebec Civil Code. As a result, you need a model release if your photo is going to be commercially published in something like a magazine, although that restriction probably doesn't apply to a news photo.
AgX has posted here as well that the rules in Germany are different there too.
As far as Art photos are concerned, it would be at least prudent to obtain a release if the photo might tend to be particularly revealing or even embarrassing. It might also be more kind and considerate to obtain permission - that would be a question of your preferences and values.
 

removed account4

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A bit OT, but there is always the case of Richard Prince (https://en.wikipedia.org/wiki/Richard_Prince) who openly appropriates the work of other photographers, unchanged and sells it as his art, and it fetches astronomical prices.

Hi Pieter12:
Stealing other people's ideas and art is as old as art itself. Sorry to ask but what does appropriation have to do with street photography? Are people who search for and steal people's "tripod holes" appropriating images too ? ( Ecclesiastes 1:9 and all that )
 

Pieter12

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Hi Pieter12:
Stealing other people's ideas and art is as old as art itself. Sorry to ask but what does appropriation have to do with street photography? Are people who search for and steal people's "tripod holes" appropriating images too ? ( Ecclesiastes 1:9 and all that )
Stealing ideas is one thing, stealing the work of others outright is another--I would think it would plagiarism, except Mr. Prince does not claim that he created the photo. According to him, by appropriating them they become his art. I posted because on the periphery of this discussion topic is the ethical argument about using someone's likeness without their permission. Not that I think that is a bad thing.
 

DonJ

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the conundrum is that if a photograph is made even as art, and it is sold it crosses over to the realm of commerce ( $ changes hands) ...

"Commerce" and the legal definition of "commercial use" are not the same. There is no conundrum.
 

removed account4

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Stealing ideas is one thing, stealing the work of others outright is another--I would think it would plagiarism, except Mr. Prince does not claim that he created the photo. According to him, by appropriating them they become his art. I posted because on the periphery of this discussion topic is the ethical argument about using someone's likeness without their permission. Not that I think that is a bad thing.
Stealing ideas? It makes me wonder if photographing a building or monument and selling is any different? I'm well aware of his Marlboro Man and Sherri Levine's various appropriations, I'm still not really sure the point. Steglitz and Steichen "appropriated" the Flatiron Building as far as I am concerned, Duchamps appropriated his readymades, worhol the images off of TV, newspapers and soup cans, nothing is really sacred. Aren't people stealing Ansel Adam's tripod holes stealing his ideas ?

"Commerce" and the legal definition of "commercial use" are not the same. There is no conundrum.
Hi DonJ
Thanks for the clarification ! I didn't know that. :smile:
 

CMoore

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Thanks. One of these is an actual answer to the question; the other took as much time as answering the question to avoid doing so.
Let me ask you a question.
I have only "been into" photography since i joined APUG.
You have been a member much longer and perhaps a photographer for much longer than that.

You say this in your OP....... "The general rule, both legally and ethically, as I understand it, is that except for photojournalism one needs a model release to sell recognizable images of people."

Regards the usa, which is where we both live, when has that ever been the case.?
I have never heard that opinion pushed on this forum or any other.
Where are you Reading/Hearing that.?
I have always been of the impression that as long as it is not for "Commercial Use" no model release is needed.
Do you consider pictures of people at a parade, walking hand in hand in a park, or at a political protest, that you sell on your website or perhaps to a "Newspaper" to be Commercial Use.?

My understanding could be wrong, but i have heard that many times.
I have "Never" heard a person has to be a PJ to sell your photos. :smile:
 
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Donald Qualls

Donald Qualls

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"As I understand it." This is a phrase commonly used when someone isn't certain their understanding is correct. I've never been much of street photographer, to date have never sold my work. This was a question that was posed to me, pretty much in the form I posted it.

Generally, I don't ask questions with the intent to start an argument, I ask questions seeking an answer.
 

Vaughn

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Actually, "As I understand it." can be taken the other way, also. Perhaps it is a regional thing...or changes in context.

The ethical questions do arise..."mining" the homeless community for images to get that solid sell-able portfolio, for example. Someone mentioned that the ethical decision is up to the individual, and it is...until one puts the images out for public view, then the ethics of the community weigh in...one way or another.
 

TheFlyingCamera

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Actually, "As I understand it." can be taken the other way, also. Perhaps it is a regional thing...or changes in context.

The ethical questions do arise..."mining" the homeless community for images to get that solid sell-able portfolio, for example. Someone mentioned that the ethical decision is up to the individual, and it is...until one puts the images out for public view, then the ethics of the community weigh in...one way or another.

<soapbox> Photographing the homeless is one of those perpetual topics that come up in photo classes - both classes I've taken and classes I've taught. Others may have different opinions on it, but this is mine:

If you are going to photograph the homeless, you had better have a solid purpose for doing so and be able to tell a concrete story that is discernible to even a viewer who is not photo literate.

If a student were to present a portfolio that could be uncharitably described as "homeless porn" I would fail them. Sniping pictures of people who are in distress (arguably all homeless people are in distress, even the ones who are "just" down on their luck financially) and may not be able to consent to being photographed from a legal perspective is, to me, highly unethical. I would feel differently about photographing someone with whom you have an actual relationship, and are trying to tell that person's story.
</soapbox>

The homeless aside, in the US, you are not legally obligated to obtain a release for an image of a person doing something in public if you are not using that image for commercial purposes (ie where it could be perceived that the person in the photograph is endorsing or promoting a product or service). If they're doing something in public, you're not even required to respect their wishes for the photograph not to be taken. That being said, my personal take on the ethics of photographing people in public is that if they explicitly indicate they don't want their picture taken, I don't take it, or if I have already taken it, I don't use it. I think about how I would feel if someone photographed me when I didn't want to be photographed, and I act accordingly. Maybe that makes me a less-than-successful street photographer, but I still have to look at myself in the mirror the next morning.

Where you ARE required to have model releases in the US, in practice if not in law, is photographing nudes. There, even if you are photographing them solely for gallery exhibition, you need a model release. Many galleries and all publications will not display them without a signed model release.
 
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