Hello APUG from FILM Ferrania

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kb3lms

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Welcome to APUG, Dave. Great to see you guys here!
 
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FILM Ferrania

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I hope once your business takes off you will consider becoming a Sponsor of APUG.

This is already high on our priority list!

The value of resources like APUG is not lost on us and we will be showing our support very soon.
 

Nzoomed

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That clears it up very well for me thanks Dave.
After looking at all the photos on your article in the link below i was overwhelmed by the amount of equipment and space required to house it, but im confident you wont leave out any critical equipment and will be able to adapt production for the future market. Im hoping i will be able to buy some solaris in 126 format for my instamatic once again!
What is the planned name for the reversal film going to be? FerraniaChrome comes to mind.
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Regular Rod

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Please deal with us directly and eschew the traditional distribution channels. Film costs such a lot these days, it would be great to have one fewer set of mouths to feed that inevitably increases the prices to us, the customers. The folk in the channel are not your clients, we are!

RR
 

Regular Rod

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+1 for sheet film asap!

4x5, whole-plate and 8x10 would be a good start...

RR
 
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FILM Ferrania

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First of all, welcome to APUG and thank you for creating this Q&A (& 'request') thread.

I'm honored by the warm welcome!

- Will you be selling 100, 150, 400 feet bulk rolls?

We have ideas about bulk rolls, yes. But this is for the future when capacity allows for such products.


This is actually harder and more expensive than to simply spool the film into regular old cassettes - even on a small scale. And while we do plan to recycle/reuse cassettes as much as feasibly possible, this will all be internal to maintain quality. Of course, once bulk rolls are possible, we will need to make cassettes - but that's too far in the future to speculate about further.


You and several other people have layered on many "pleases" in requesting low prices. We are very sorry to say that "please" is unfortunately not a real cost driver. We wish this were not the case...

We do understand basic economics and the principle of "what the market will bear" - and so we expect to be very competitively priced. Until the first batch is out the door, we simply cannot know our true costs with any certainty - and therefore, we also don't know the price.

What we can say about the retail price is this: we are committed to keeping a consistent price, even if it means terrible margins for us and slower growth until our capacity/cost issues are fully resolved.

As in all things, the goal is to get great film in as many cameras as possible.

- Will you be producing some stickers? I want to get some for my friends

Yes.

- Don't forget to assign at least one distributor for and within Indian subcontinent.

Noted.

- Please tell us a bit about your plan on E-6 chemicals?

When "Walter" is installed, we will be able to produce processing chemistry of all sorts. That is the extent of the plans as of today since this is not yet a dire situation that must be addressed immediately.

In the short term, we are at the mercy of existing labs and chemical supplies.

-Dave
 

ME Super

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I knew it! Ferrania is the color Ilford, and Dave Bias is their Simon Galley!

Welcome aboard Dave. Glad to see Ferrania also having a presence on APUG.
 
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FILM Ferrania

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Welcome! Your participation to APUG is most appreciated!

I would like to ask you the same question as Dr Croubie did but about 5x7 format.
Will you run once a year a special order for uncommon cut sheet film formats?

Dominique

This is explained a bit more thoroughly in other answers. The short answer is that we hope to be able to offer short-runs and special orders in a variety of formats, but not until capacity (and coating head size) permits.

To add to the previous answers, I can say that the rate at which we are able to expand our selection will be largely based on sales of the existing selection. Our current plans are for a slow growth with all profits going straight back into expansion of operations. More sales = faster expansion.

-Dave
 
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FILM Ferrania

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Do you have an equivalent colleague in the UK?

RR

Not yet. Unclear when we will expand staff. Not until we have film to sell, of course...
 

Dr Croubie

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Disclaimer on the line below notwithstanding, you do realise that them's dangerous words to be saying, especially around here?

As soon as you say something like that you're going to get requests from weirdos asking for thin-based 4x5 and 3.25x4.25 in 12-packs and such (like Kodak TXP523), and 5.5" / 9.5" rolls for aerial cameras?

Like from me.
:munch:

(but I'm happy to fill your pockets shooting 617s in 120 until you can repay me by making 4x5s)
 
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FILM Ferrania

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I think I caught most of this in other answers... If I missed something, please let me know.
 

ME Super

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Glad to see that you're planning to introduce higher speed reversal films. The world needs higher speed reversal film, as right now the fastest is ISO 100. Would love to see a tungsten-balanced high-ish speed film, as lower light levels are usually tungsten-balanced. But if not, then the 800-3200 daylight film that you're proposing could work with filtration.

Any plans for tungsten balanced films? 35mm and 120 are good enough for me.
 
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FILM Ferrania

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There's some famous expression about "most of the people, most of the time"... Right?

Requests are fine. Expectations, on the other hand, must have some basis in reality.

But I totally understand that there are many products for which the market size is exactly ONE. If the market size is one and we make nothing else that interests that one person - then I'm afraid that one person will forever believe we are evil and specifically in business to prevent them from experiencing photographic pleasure. It will be sad, but we will soldier on making something for most of the people, most of the time.

Five years ago, I helped start the US office for Impossible. I doubt anyone on this very friendly, mature and mannered forum will ever drop a bomb on me that I haven't already experienced 10-fold at Impossible...

With that said, we do plan to introduce an unprecedented amount of flexibility into the production environment - much of it out of sheer necessity and always with the ambition to allow for small-batch production in the future.

-Dave
 
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FILM Ferrania

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Any plans for tungsten balanced films? 35mm and 120 are good enough for me.

It seems that after years of low sales, there are suddenly several options for tungsten films. CineStill, most notably. And Lomo recently released one as well, I believe.

But from conversations with our founder, I understand that tungsten films are relatively easy to produce (meaning they do not require extensive R&D) and as our product selection expands, adding T films will be a given - assuming the market continues to support additional choices.

As I've said before, however, the short term goal is to fill obvious holes in the market.

-Dave
 
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Fixcinater

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Thanks for your presence here. I'm looking forward to supporting your new company. 127 reversal film would be most excellent.
 

munz6869

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Another big thanks for having a presence here Dave! Long may Ferrania continue!

I will also add my enthusiasm for web orders of film - here in Australia, the price of film from local distributors is astonishing (for example, a box of Kodak TXP320 in 5x4" is AU$156.20 vs US$91.99 at B&H online - if you order more than one box, you save LOTS of money even with shipping). Anyone who shoots a lot of film would be insane to buy it locally. Easy web ordering, even from Ferrania US, would make the product a lot more accessible, as strange as that sounds.

Marc!
 

Ektagraphic

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Hello! There are so many questions thrown out there, that I can't think of anything, but as a supporter of the Kickstarter, I just wanted to drop a Hello! Thanks for coming to the forum and also answering so many questions! It is and will be greatly appreciated around here! This kind of transparency is what we were looking for! (Pun intended!)
 

horacekenneth

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Is there any potential for making positive to positive photographic paper?
 
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FILM Ferrania

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Is there any potential for making positive to positive photographic paper?

To be honest, I have not discussed papers with the founders in any detail. We have our work cut out for us simply making film. To put it extremely mildly... But I will endeavor to learn more and report back.
 

trythis

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How big is the 8mm / 16mm market compared to still as Ferrania sees it? Just curious about that and will you continue to offer movie developing?
 

Nzoomed

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To be honest, I have not discussed papers with the founders in any detail. We have our work cut out for us simply making film. To put it extremely mildly... But I will endeavor to learn more and report back.

I was wondering about papers too, although i dont currently use them myself, i would imagine that a separate coating facility would be required for paper would it not? From what i understand it cant be coated on the same machinery as the film.
How long did Ferrania make papers up to for interest?
 

TheToadMen

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Hello Dave,
I'm happy to see you're firing up production of some new films.
If you're gonna need a distributer for Benelux (The Netherlands, Belgium and Luxembourg) between "later" and "much later", I'm willing to help your fine project. I have a small business and good connections with a local brick & mortar photo store in the middle of Holland.
Bert from Holland
 

analoguey

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Welcome to APUG, Dave! And it's awesome to be backing Ferrania, I hope you guys go ahead and fulfil the 100 years pledge well!


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