In the long run the key question for most analogue film users, albeit a simple and boring question has to be: Is the number of analogue film users growing and if so by how much in actual numbers in both B&W and colour?
I confess to having only skim read the link article but I couldn't find an answer there. It wasn't a business article but a piece of journalism which was aimed at other than what I understand as being important for the viability of things analogue in the film industry or addressing the question of "are we over the worst" in terms of digital dominance
"Things analogue" needs to cover the future of darkroom printing as well which I suspect is equally important for those companies who make the stuff we use. My reading of previous comments by Ilford/Harman suggests to me that it and no doubt other companies who make very few, if any, appearances here on APUG are still a little worried about the "printing darkroom" side of things
pentaxuser