Hassleblad Jumps the Shark

Recent Classifieds

Forum statistics

Threads
198,707
Messages
2,779,596
Members
99,683
Latest member
Samarth digital
Recent bookmarks
0

Barry S

Member
Joined
Jan 28, 2007
Messages
1,350
Location
DC Metro
Format
Large Format
How long until a Hasselblad clothing line and Hasselblad phones? Hasselblad is the new Polaroid.
 

Tom1956

Member
Joined
May 6, 2013
Messages
1,989
Location
US
Format
Large Format
What else CAN they do? The computer has ruined everything for everybody. We live in a day and time when nobody makes a single thing I would want to buy. It's over. There's government and computers, and that's about all there is.
 

Moopheus

Member
Joined
Dec 31, 2006
Messages
1,219
Location
Cambridge MA
Format
Medium Format
What else CAN they do?There's government and computers, and that's about all there is.

And ice cream. There's still ice cream.

But, yeah, "bought by an investment company" seems to be code for "will shortly cease to exist."
 

Tom1956

Member
Joined
May 6, 2013
Messages
1,989
Location
US
Format
Large Format
My first thought about this Hasselblad thing was they took one of the 2 handles off a handgun and bolted it on a cheap digital camera. Big deal. In other news, Apple turned in a good quarter and the stock went up $16 dollars in after hours trading. So there's your digital camera market right there.
 

lxdude

Member
Joined
Apr 8, 2009
Messages
7,094
Location
Redlands, So
Format
Multi Format
One of the beauties of Hasselblad used to be that their design was clean and functional. Never gaudy.
 
Joined
Mar 30, 2011
Messages
2,147
Location
NYC
Format
Multi Format
ugh... they continue to go off the deep end. those wood grips remind me of those older flash brackets.
 

Dr Croubie

Member
Joined
Mar 21, 2013
Messages
1,986
Location
rAdelaide
Format
Multi Format
ugh... they continue to go off the deep end. those wood grips remind me of those older flash brackets.

If anyone here has got one of those wooden Pentax 67 grips, can you bolt it to a NEX (or any other cheap P&S or Mirrorless) and see if it looks any better than this Habbelsad?
 

Tom1956

Member
Joined
May 6, 2013
Messages
1,989
Location
US
Format
Large Format
Reminds me of a digital camera born with a genetic condition with an extra chromosome from a handgun. The Down's Syndrome of the camera world.
 

LJH

Member
Joined
Nov 25, 2008
Messages
724
Location
Australia
Format
ULarge Format
We live in a day and time when nobody makes a single thing I would want to buy. It's over.

Really? Not a single thing?

So, you wouldn't want a new Ebony? Any of Schneider or Rodenstock's current lenses? Film?
 

analoguey

Member
Joined
Jul 24, 2013
Messages
1,103
Location
Bangalore, I
Format
Multi Format
Hmm, the article linked out to another Hasselbad - the Lunar.
I think I have seen enough screwed up designs for today.

Although going by their digital MF bodies, one wouldn't really know if they have deviated much in "design" terms :tongue:

Sometimes, one wished these guys learn a little bit from exotic supercar makers. Ferrari, for example, haven't made a rebadged Punto.
 

Steve Smith

Member
Joined
May 3, 2006
Messages
9,109
Location
Ryde, Isle o
Format
Medium Format
If Victor Hasselblad were alive today he would turn in his grave!


Steve.
 

lightwisps

Subscriber
Joined
Jan 27, 2005
Messages
383
Location
Almonte, Ont
Format
35mm
That new Hassy will look good in ones hand getting out of their pimp mobile.
 

analoguey

Member
Joined
Jul 24, 2013
Messages
1,103
Location
Bangalore, I
Format
Multi Format
Missed pointing out this - learned a new phrase 'jumping the shark'. May not be useful to hassie much though!

- via tapatalk.
 

RattyMouse

Member
Joined
Oct 18, 2011
Messages
6,045
Location
Ann Arbor, Mi
Format
Multi Format
Hmm, the article linked out to another Hasselbad - the Lunar.
I think I have seen enough screwed up designs for today.

Although going by their digital MF bodies, one wouldn't really know if they have deviated much in "design" terms :tongue:

Sometimes, one wished these guys learn a little bit from exotic supercar makers. Ferrari, for example, haven't made a rebadged Punto.

Hassy has studied with Ferrari.

8336573135_5a78519018_b.jpg
 

David A. Goldfarb

Moderator
Moderator
Joined
Sep 7, 2002
Messages
19,974
Location
Honolulu, HI
Format
Large Format
There was that period of the brightly colored Hasselblads. Where's Art Liem? He has a yellow one.
 
Joined
Jan 21, 2003
Messages
15,708
Location
Switzerland
Format
Multi Format
That just makes me sad. Especially as a Swedish citizen, once very proud of the accomplishment that Hasselblad represented. Amazing design, first class products that are a joy to use, and with great results.

The emotional side of me still can't fathom what they have done to their reputation and their brand; somebody is seriously trying to milk the brand to death. All those decades of building up a stellar reputation, down the drain in a couple of flushes. So short sighted. So stupid.

The rational side of me realizes that camera manufacturers sees much increased competition from nontraditional competitors - manufacturers of phones, tablets/iPads, even eye glasses (Google) - they realize they can't keep selling something that is increasingly perceived by the general public as something big, bulky, impractical, etc ad nauseum. So they have to do something in this marketplace of commodities.

To me, they should have focused on building premium products, and maintain the ergonomics and design that they have become so famous for. Why not build a camera that is modular and upgradeable? How many of us are tired of things that become obsolete every few years? Example, my iPhone 4 is not only two years old, and even though it's as shiny as it was when I first got it, it feels old somehow. If I could have one where the buttons wouldn't wear out, and I could instead upgrade the 'guts' of the phone, and pay less than I do for a brand new phone, I'd do it in a heart beat. But instead I will eventually have to replace it, because that's how it works these days.
 

Slixtiesix

Subscriber
Joined
Jul 31, 2006
Messages
1,407
Format
Medium Format
The biggest problem I see with this particular camera – apart from the whole re-branding strategy – is that this seems to be the old model of the RX100, not the new and drastically improved RX100 II. So when the Stellar will eventually hit the market (which I don´t expect to be soon, remember the Lunar) it will be based on a camera which by then may be had for 1/15 of the price of the Stellar on your supermarket´s clearance sale.
 

cliveh

Subscriber
Joined
Oct 9, 2010
Messages
7,522
Format
35mm RF
I suppose cameras are becoming novelty items. I read an article the other day that seemed to suggest that digital cameras will soon be obsolete, as phone cameras now produce such good quality images.
 
Joined
Mar 26, 2011
Messages
733
Format
35mm
My first thought about this Hasselblad thing was they took one of the 2 handles off a handgun and bolted it on a cheap digital camera. Big deal. In other news, Apple turned in a good quarter and the stock went up $16 dollars in after hours trading. So there's your digital camera market right there.

Apple turned in a good quarter only when applied to the "market's expectations". These were set up days earlier by sapper analysts who overstate, with full knowledge, their expectations of Apple's price drop. Apple "beats the street", everybody cheers and the charade goes on. Fact is Apple was down, what, 22%? I'm OT enough as it is but, believe me, there's a rogue Nobel out there for anyone who studies stock analysts's "failures" rather than their methods.

A collaboration with Ferrari is a not-so-rare marketing ploy. Colnago did it too: More curves, that paint color, that horse, done. Enzo too would be as heartsick as would Hasselblad.

s-a
 
Photrio.com contains affiliate links to products. We may receive a commission for purchases made through these links.
To read our full affiliate disclosure statement please click Here.

PHOTRIO PARTNERS EQUALLY FUNDING OUR COMMUNITY:



Ilford ADOX Freestyle Photographic Stearman Press Weldon Color Lab Blue Moon Camera & Machine
Top Bottom