Hasselblad faux pas in TV advertisment

Theo Sulphate · Apr 27, 2016

The latest trend seems to be men's clothing stores showing young men in suits carrying old film cameras. First it was Jos. A. Bank (Kodak Retina) and now Men's Wearhouse with a Hasselblad.

Here's a not so sharp photo of the advertisement on TV that I made with my phone. There is something wrong, as you can see. Rookie mistake.

Kevin Caulfield · Apr 27, 2016

Aaa, yes, welcome to the dark slide.

bdial · Apr 27, 2016

Not with Hasselblalds, of course, but I've exposed lots of great pictures on dark slides.

paul ron · Apr 27, 2016

hahahahaha the forgot to pull the dark slide trick.

narsuitus · Apr 27, 2016

For those of us who are unfamiliar with Hasselblalds, please explain the mistake shown in the photo.

goros · Apr 27, 2016

The guy in the picture is taking a picture with the dark slide in place. More or less as trying to take a picture with a rangefinder and the lens cap in place.

Kawaiithulhu · Apr 27, 2016

Can we pretend that he's about to press the lens release button, too? I think we should.

BrianShaw · Apr 27, 2016

At least he's wearing a lens shade!

CropDusterMan · Apr 27, 2016

Man...I've always wanted to strip the covering off of one of those bodies and polish the body..
polished to a shine...

Sirius Glass · Apr 27, 2016

More than once I have jammed my finger hard against the shutter trigger because I forgot to remove the dark slide.

mweintraub · Apr 27, 2016

Sirius Glass said:
More than once I have jammed my finger hard against the shutter trigger because I forgot to remove the dark slide.

FTFM.

bdial · Apr 27, 2016

Sirius Glass said:
More than once I have jammed my finger hard against the shutter trigger because I forgot to remove the dark slide.

Along with OH xxx, what's wrong with the camera!?!...as the once in a week/month/lifetime shot goes floating by unmolested by getting captured in silver compounds.

Theo Sulphate · Apr 27, 2016

narsuitus said:
For those of us who are unfamiliar with Hasselblalds, please explain the mistake shown in the photo.

The Hasselblad allows interchangeable backs and the dark slide is used to protect the film when the back is removed. There are interlocks so that the shutter won't release unless the dark slide is removed and also the back can't be removed unless the dark slide is inserted.

Some people carry multiple backs because they want to have different film types in each back, others might have the same film type in each back, but have one back for low contrast scenes, one for normal, and one for high - this allows the film from each back to be developed according to its contrast. That would not be possible if there were a mix of contrasts on a single roll.

MattKing · Apr 27, 2016

The dark slide interlock makes for a simple and easy to use shutter release lock if you have a tendency to put your camera back into the camera bag after winding the film.

papagene · Apr 27, 2016

A-yup... I've been doing this fairly often with my new-to-me Bronica S2A!

Sirius Glass · Apr 27, 2016

Sirius Glass said:
More than once I have jammed my finger hard against the shutter trigger because I forgot to remove the dark slide.

I swap backs between color and Black & white film.

Slixtiesix · Apr 28, 2016

Not long ago I´ve seen some TV series where somebody used a Pentacon Six and looked "through" the camera from behind, like you would do with a 35mm camera, although the P6 in this shot was equipped with the waist level finder, visibly opened...

goros · Apr 28, 2016

I have to confess that it has also happened to me, several times. Get the camera out of the bag, set it on the tripod, attach the shutter release, measure the light, set the readings in the lens, compose, focus, wait for everything ready and click, just to realize that the plate was still in the slot.

Moorlander · Apr 30, 2016

Theo Sulphate said:
The Hasselblad allows interchangeable backs and the dark slide is used to protect the film when the back is removed. There are interlocks so that the shutter won't release unless the dark slide is removed and also the back can't be removed unless the dark slide is inserted.

Some people carry multiple backs because they want to have different film types in each back, others might have the same film type in each back, but have one back for low contrast scenes, one for normal, and one for high - this allows the film from each back to be developed according to its contrast. That would not be possible if there were a mix of contrasts on a single roll.

I just have two backs loaded so that I can shoot 24 pictures in succession without having to reload. Especially in the field I like to avoid the hassle of changing films (pun intended)

BrianShaw · Apr 30, 2016

Slightly tangential, but I just saw a Men's Wearhouse television ad that prominently features a flash bulb. It was a number 5B.

Theo Sulphate · Apr 30, 2016

Yeah, they've shortened the ad, too. That photo I posted above, well the camera appeared in the ad for maybe 1/10th second originally - easy to miss. I had to single-step my DVR to make the photo. The newest ad just barely shows the camera from a side angle and then you see the flashbulb.

Hasselblad faux pas in TV advertisment

Theo Sulphate

Kevin Caulfield

bdial

paul ron

narsuitus

goros

Kawaiithulhu

BrianShaw

CropDusterMan

Sirius Glass

mweintraub

bdial

Theo Sulphate

MattKing

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papagene

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Sirius Glass

Slixtiesix

goros

Moorlander

BrianShaw

Theo Sulphate

Hasselblad faux pas in TV advertisment

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