Isn't it funny how people invent all kind of reasons to rationally justify their purchase?
Come on folks, a Hasselblad MAY PERHAPS be a little better built than - say - a Bronica, but absolutely not enough to justify the fact that Bronicas today are being sold for coins.
The Zeiss lenses thing? Let's be serious. They are indeed tremendous lenses, but who can say their name justifies the different price they reach, compared to - say - Mamiya's "just-as-good" if not even "better" ones being sold for a pair of bucks?
There is no rational reason, if you ask me. Hasselblads are just beautiful cameras with an amazingly long tradition, and are an object of desire for a lot of photographers. As much as Leicas. Enough said.
I don't like Hasselblads expecially, but I reckon them as a part of history of photography, and I highly regard Victor Hasselblad for the development work he made, which had reflections on cameras of all brands.
Nicole (and others, me included) could take exactly the same photographs - good or bad they may be - by using a Mamiya C330, or any other high class square format camera. Some just prefer the idea of having a Hasselblad in their hand. That's all.