Earlier today I mentioned this (Harrow factory) to a colleague. We both print a lot of work to Kodak Endura Professional metallic RA-4 media (there are 6 different types offered by Kodak that I am aware of). I'm wondering where this media is manufactured? The demograrphics of who is printing, what, when and how much, are of interest to me. I can see that people out there are spending serious money on printing; some are students, but the heavy hitters are advanced amateurs and professionals. Neither group appears to be spending more than the other, but print jobbing of photographis is a major bread-and-butter item for all labs.
The lab that preps my work does a lot of other clients, too. You can see the completed work of others who are dedicated to taking their photography out to the wider public with the WOW! factor — the finished, printed work, rather than hand it over to the digital black hole, often to be looked at a couple of times a year (or less!), then forgotten in Picasa. This print work, ranging from mid-range price to several thousand dollars, framed, is coming both from digital and analogue transfer (this is consistent with the print jobbing of other full-service pro-level labs, too). But for ordinary mums and dads and kids that I think Kodak (and Canon,Fuji) relied on for printing happy snaps — no, they've long ago shifted their social sharing of photos to digital platforms (Facebook, Instagram, Snapchat, Blogs, etc). For this demographic, printing is seen as superfluous — even wasteful and "uncool", when a smartphone is treasured as a photo album, filing cabinet, coms console for instant sharing.