Harman releases special effects color films

[MattKing]

Of course Harman could approach it the other way - they could try to raise the capital to buy the Ilford name.
Not just the license they already enjoy, but the entire ownership.
If that happened, the current owners of the name would of course have to deal with all the Ilfocolor and other products that we don't see much of around here or in Europe, but are apparently much more common in Asia and Australia.
If you are spending on marketing, it helps having control over your name.

 

[Agulliver]

If you genuinely like the product that's one thing, but "...happy to do my small bit to help R&D..." That's pretty funny and/or scary.

What the actual?

Can you explain this further because right now I am pretty offended.

Of course Harman could approach it the other way - they could try to raise the capital to buy the Ilford name.
Not just the license they already enjoy, but the entire ownership.
If that happened, the current owners of the name would of course have to deal with all the Ilfocolor and other products that we don't see much of around here or in Europe, but are apparently much more common in Asia and Australia.
If you are spending on marketing, it helps having control over your name.

I doubt it's for sale. The current owners make a nice bit of money with the licensing agreement, and will continue to do so as long as Ilford products have a market. I doubt they'd be interested in selling. They've shown no sign of this in the past.

 

[Agulliver]

Using Harman as a brand name is a good idea because they already have a few products that weren't covered by the Ilford licensing agreement under that name....and establishing Harman further would be helpful in the event that they ever lose the right to use the Ilford name and associated trademarks. They may also wish to launch more products that they can't call Ilford and don't want to name Kentmere, and put them out under the Harman name.

 

[Milpool]

Apologies for offending. I'll not get into the off-limits aspects of this but it's a troubling take from my perspective - the idea one should "sponsor" Harman's operations. Like I said, if it is truly a product you want to use (and it seems like it is that to you), that's one thing. The other motivation was jarring to read.

Apologies again for the offense.

What the actual?

Can you explain this further because right now I am pretty offended.

 

[Richard Lawson]

It looks like there's at least one place with it listed on their website in anticipation of release:

https://eurofotoart.md/index.php?id...switch-azure-125&controller=product&id_lang=3

 

[halfaman]

It looks like there's at least one place with it listed on their website in anticipation of release:

https://eurofotoart.md/index.php?id...switch-azure-125&controller=product&id_lang=3

It reminds me of LomoChrome Purple...

 

[loccdor]

It reminds me LomoChrome Purple...

Lomochrome Purple is a different color channel swap. This is the channel swap of Lomochrome Turquoise.

I've found Purple to be more useful generally than Turquoise, so I wish they'd done that swap instead.

Turquoise is good for turning people into blueberries a la Willy Wonka:

And you can also make some interesting autumn shots with it:

Being based off Phoenix, the dynamic range is going to be a lot lower than the Lomochrome version, which my best guess is based off Kodak Gold. The grain will be similar to an 800 speed film, too.

 

[thinkbrown]

I'll definitely order a couple rolls to try. Only shot lomo purple once but I enjoyed it well enough. Seems like fun

 

[brbo]

People loosing their s**t when they see another Harman film that is not better than Reala or at least Portra in 3, 2, 1...

 

[fdonadio]

People loosing their s**t when they see another Harman film that is not better than Reala or at least Portra in 3, 2, 1...

Everyone here should know by know that color film engineering is very hard. Photo Engineer said it soooo many times. I don’t think people realize what he meant.

 

[chuckroast]

Everyone here should know by know that color film engineering is very hard. Photo Engineer said it soooo many times. I don’t think people realize what he meant.

Even a casual perusal of "Making Kodak Film" by Shanebrook really makes this point clearly.

 

[ChrisGalway]

Did Kodak ever make these deliberately weird films under their own Kodak brand? I don't recall any but perhaps my memory fails me.

 

[loccdor]

I guess Aerochrome kind of qualifies.

 

[Meinrad]

I think i will buy two rolls if they have a blue cap of the canister - only because of the canister ;-)
and i will try to inverse them as slides - science needs sacrifices....

 

[ChrisGalway]

I guess Aerochrome kind of qualifies.

Hmm, possibly, but surely it was an IR sensitive colour film so obviously had to map IR wavelengths to part of the visual spectrum.

 

[loccdor]

Hmm, possibly, but surely it was an IR sensitive colour film so obviously had to map IR wavelengths to part of the visual spectrum.

If my experiments with IR trichromes are something to go by, I think it's more or less like taking the red channel and replacing it with the IR channel.

 

[brbo]

If my experiments with IR trichromes are something to go by, I think it's more or less like taking the red channel and replacing it with the IR channel.

Not really the case in Aerochrome:

Subject reflectance	Aerochrome
Blue	Black
Green	Blue
Red	Green
IR	Red

 

[MattKing]

Did Kodak ever make these deliberately weird films under their own Kodak brand? I don't recall any but perhaps my memory fails me.

No, but Ektachrome-X may have been sufficiently mediocre to partially qualify!

 

[loccdor]

Not really the case in Aerochrome:

Ah, thanks. That gives me more ideas on what to do on the next IR trichrome.

 

[Prest_400]

Got this special newsletter from a German distributor at exactly 12 CET, 5th March.
Moderator suggestion: Perhaps thread could be renamed as to cover the ongoing fun film releases by Harman?

 

[koraks]

Moderator suggestion: Perhaps thread could be renamed as to cover the ongoing fun film releases by Harman?

Will do!

 

[gbroadbridge]

Got this special newsletter from a German distributor at exactly 12 CET, 5th March.

View attachment 419554

Photoshop preset in a box

 

[Don_ih]

Looks a bit like cross-processed slide film.

 

[ChrisGalway]

Moderator suggestion: Perhaps thread could be renamed as to cover the ongoing fun film releases by Harman?

Great idea, as clearly Harman have worked out they are on to a little money spinner here!

I'm expecting exactly the same film but marketed as colour transparency on the 3rd anniversary of Phoenix, November 30th 2026.

 

[Agulliver]

I don't normally use any of these "effects films" but I am actually tempted by this. I really like the sample photos I've seen.