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Harman Photo cryptic announcement/teaser

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Agulliver said:
Analogue Wonderland also say they've received a box containing something they're not permitted to tell us about yet....from Harman....along with the phoenix postcard.
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Can they be believed and trusted? It's not a form of "marketing" to get them noticed and produce more sales?

What I have thought for some time however is that since Pemberstone took over we are long longer looking at the old management buy-out Harman established in 2005/6. Companies anyway do not stand still for what is now 17 years since the 2005/6 revival and in terms of behaviour and ethos it is a mistake to look at what we still term Ilford as the company that arose from the ashes of the pre 2005 Ilford and think we can predict what it will or will not do in the future, irrespective of whatever the" phoenix coming soon" may produce

pentaxuser
 

This is a good point. I am probably guilty of thinking of Harman Tech / Ilford Photo in those terms on occasion, forgetting the date is not 24th October 2006.
 

The AW post is similar to the one that is linked above....stating that the original poster had received a package about which they could not talk....from Harman. Remember that post did not originate with Harman Photo, they were sharing it.

AW may well exaggerate that they sell "240 different films" but they don't outright lie. Some of us old farts may not especially like this kind of marketing but it really works with the under 30s who are said to be driving the resurgence in film. If AW say that they received a box from Harman containing something they cannot yet tell us about....then I'm prepared to believe that. Now the contents of the box could be anything of course.

Thinking of the Pemberstone Harman, the main difference to how the Simon Galley led organisation operated seems to be in marketing. They already sell to us. They're looking at the younger folk, and that means Instagram and other social media....that means generating a bit of intrigue on social media.
 

+1.
Other than outreach and marketing, I see no fundamental difference in how the more recent version operates their business in comparison with when Simon Galley was involved.
 
There would be no hyping RA4 paper. There would be less hyping Cibacrhome. The only thing worth hyping, to stir up the interest of "film photographers" represented by social media "influencers": c41 film.
 
Don_ih said:
... The only thing worth hyping, to stir up the interest of "film photographers" represented by social media "influencers": c41 film.
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While I agree with C41 film being hype worthy, previous Ilford product launches also had this sort of mysterious announcement, but IMHO created rather little enthusiasm when revealed. It was an ortho film and a darkroom tent, wasn't it?

Now, having said that, I'd really love to be proven wrong.
 
Just across the field from the back of Harman is the Mobberley Ice Cream Company:

Google Maps

Find local businesses, view maps and get driving directions in Google Maps.
www.google.com

So I confidently predict that Harman have taken that over, and in due course your local film store will get an extra fridge to sell you HarmanRipple black-and-white ice cream.
 
Tom Kershaw said:
This is a good point. I am probably guilty of thinking of Harman Tech / Ilford Photo in those terms on occasion, forgetting the date is not 24th October 2006.
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Yes, Tom, I am equally guilty of thinking of the management and executives' philosophy that I met in 2006 and 2008 and I to need to remind myself that those people no longer exist and the company has moved along since then

Are we two the only ones who are subconsciously "stuck" in that era when it comes to imagining what Ilford might do or say? It's possible but not likely, I feel

pentaxuser
 
analogwisdom said:
Every Fuji E6 film is readily available in Japan, and if my knowledge is correct, restocks are heading to the US and Europe by the end of the year.
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That is good news.
But, as I said, I wouldn’t invest millions of pounds in the hope that this happens…
 

Good summary
 
Nico Llasera (Nico's Photography Show) claims to know what is coming but can't tell us.

 
pentaxuser said:
I suppose that it is possible they never thought of your easy method but I'd have thought that is unlikely.
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The thing is that this is based on old technology and it produces colors that are soft and pastel with a fairly low resolution. Once Kodachrome was invented, it was essentially game over for this method of color separation. Even today, it would be a marginal market simply because of the availability of color film that is technically at least 1000x better.

But with the current prices of the rare metals that go into the color film production, this method might be something that would become interesting to some.

I had proposed it to Ilford for the simple reason that they only do B&W and that I had a hard time finding someone to contact at the other manufacturers.
 
Did I miss when this is going to get announced?
 
Anon Ymous said:
While I agree with C41 film being hype worthy, previous Ilford product launches also had this sort of mysterious announcement, but IMHO created rather little enthusiasm when revealed. It was an ortho film and a darkroom tent, wasn't it?
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Ilford hyped the Ortho 80, darkroom tent, and Kentmere in 120. This, however, is a new branding, a new website, a new set of social media accounts. On one of their Instagram posts, someone commented "I need some enlarging paper" and the harmanphoto account responded "head over to ilfordphoto" --- which is implying Ilford remains as is and this is something else.
It also said it would not be a repackaged Kodak film.

Helge said:
Did I miss when this is going to get announced?
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I don't think there's been any indication when it'll be announced.
 
koraks said:
I was hoping for a color product.
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As long as it doesn't melt too fast in the camera, I'm OK with that
Maybe they bought what's left of the old Perutz or Konica and bring back something...
 
Anon Ymous said:
I've learned to keep my expectations low.
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You beat me to the punch. It's probably another expired slide film with "integral" scratch marks on it.
 
Well, if Adox can make a colour film, surely Harman/Ilford can too?
It would make sense A. To capitalize on the 135 C-41 shortage. B. Stick it to “the other Ilford”.

One way to deal with the naming crisis would be to stop entirely using the name Ilford for a while (two years should be enough) and let “Ilford” do all the devaluation themselves. Then buy the name completely.
Risky though.

Wish they could arrive at an agreement. “Ilford” is not doing anything good for photography.
 
pbromaghin said:
Nico Llasera (Nico's Photography Show) claims to know what is coming but can't tell us.

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So the same as Analogue Wonderland If they can't tell us then why bother to even announce that they know The only reason I can think of is that both parties are saying; "Look we are in the know as privileged parties so pay more attention to us"

I wonder how that message helps them. I could never guess

pentaxuser
 
Yes I think that all of the above is meant to make us think " This could be the start of something big" There's a song there somewhere , I feel

I am not surprised that it isn't a repackaged Kodak film Given the price of Kodak film that would be the Ilford turkeys voting for Christmas, wouldn't it

pentaxuser
 

From what I recall, only Agfa's print materials claimed 2 supercoats, almost all other print (as opposed to camera) products from Ilford, Fuji etc claim 1 (and Fuji tends to disclose supercoats) - Ilford's Marly coater could also do 6-layers/ pass, with Ilfocolor showing a 6-layer structure and Ilfochrome's thick interlayers making clear that it will have been done with 2 passes through a 6-layer head, (ie interlayers will likely have used two slots) with a complex drying structure. RA-4 total thickness seems to be around 10 micron (ie about that of a reasonably modern 400 speed BW emulsion).

Either way, the point is that Ilford have an established cooperation with Fuji and a production scalability that Fuji don't have - which means that if it is a colour product - and I am in no way certain that it is - then it's likely going to have significant Fuji input.

The only thing that's clear is that it's a resurrection of something that Ilford/ Harman have made before.
 
Don_ih said:
You mean the Australian/Japanese Ilford? The Harman one is certainly doing a lot for photography.
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How can you even be in doubt?
Harman Ilford is probably the most universally loved company in film photography.
 
Maybe Harman is bringing darkroom chemistry back to England. With Kodak and Tetenal going broke might be a good time.
 
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