It's interesting work, and fits the book format very well. I don't think a gallery wall will do it any favours, but that's true of much photography. The problem is avoiding mannerism, an accusation that was once levelled at Moriyama, someone else who worked experimentally in the book form. In the end style alone is insufficient to maintain a body of work, no matter how engaging. It requires strong content to last the test of time. The content here seems quite random. I like the democratic nature of it, and its freedom, but couldn't see myself buying more than one book by such a photographer.
Stephen Gill is an example of a highly experimental photographer who works in the book form, but whose work evolves with each project.