Dr Croubie
Member
Yeah, how many companies can survive a 96% drop in sales? I can't name a single company that rode that wave and lived.
Well, I'm not sure about exact figures, but in a more broad sense Leica, Rollei, Hasselblad, Ilford, and surely a lot more have all weathered the same storm if not exactly the same wave, although a lot have gone bust and restructured or been bought and resurrected in the process. Some have moved into very low-volume high-price high-margin high-prestige products to survive. I'm looking at you, Leica and Rollei, although the current Hasselblad is trying to target the nouveau-riche (read: tasteless) in China with their unfortunate Luna.
Leica's even doing quite well for itself despite the prices of their latest digital gear and lenses.
Rollei are still around, just, but how many $8000 film-only Rolleiflexen (Rolleiflices?) can you realistically expect them to sell in a year? Their on-again off-again 6008 / Hy6 thing just never seemed to get anywhere, not sure if it's permanently off yet or not...
You can even think about companies like Nokia, once the king but then died a slow death to be bought out, or bApple, once good, then dying a slow death, but then reinvigorated again to be almost undisputed king for a while (until Samsung and Android came along).
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