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Fuji freezer film rumour

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And neither is HIE.

Except it might be. As I understand it, serious work was being done on bringing either this or a form of colour infrared film back when everything was derailed by the pandemic.
The much smaller volumes in the current marketplace plus the relatively higher average prices change the economics.
 
Ektachrome 120 is right at $100 USD (with sales tax) for a 5 roll pack. I love this stuff but ouch! I just hope E6 stays alive a while I love it.
 
Just for information.

I just returned from a trip to Japan and found fresh Fujicolor 100 and Superia Premium 400, expiry date 2028/02 and 2027/04 respectively.
  • They are marked "日本製" (Made in Japan)
  • They are the packed in the smaller (than Kodak) Fujifilm outer cardboard box.
  • The plastic container is the typical Fuji design.
  • The expiry date is printed in white the same place as my old Fujifilm boxes.
In recent years, Japanese customers have been limited to purchasing one roll pr. type of color film due to supply challenges, but the place where I found these informed me I could buy as many as I wanted becaused they just got a big delivery.

Pricing before consumption tax (10%) was 1800 Yen for 100 ISO and 2200 Yen for 400 ISO (100 yen = 0.69 USD or 0.61 EUR)

They also sold the Kodak made Fujifilm 400 which is in a slighly larger box and labeled "Made in USA".
 
I was in Kyoto and Tokyo last month and hit a few shops selling large quantities of film....only one had a display offering proper "Made in Japan" Fujicolor but were out of stock.

However, this does not preclude a big delivery having happened in the intervening 6 weeks. Maybe Fuji manufactured some more and just dropped it into the local market recently. That would be a very good sign.
 
Except it might be. As I understand it, serious work was being done on bringing either this or a form of colour infrared film back when everything was derailed by the pandemic.
The much smaller volumes in the current marketplace plus the relatively higher average prices change the economics.

That would be wonderful, but I will not hold my breathe.
 


Fujifilm seems to be marketing their film products again, but the irony here is really strange. The lack of fuji stock is incredibly bleak-looking, but they see it as something worth investing into again, at least on the marketing front 🤨
 
Fujifilm seems to be marketing their film products again, but the irony here is really strange. The lack of fuji stock is incredibly bleak-looking, but they see it as something worth investing into again, at least on the marketing front 🤨

Well, from what I know, the QuickSnap doesn't contain Fuji's own film stock anymore, as it used to contain Superia X-TRA 400.
That stock has been discontinued for a bit now, and these QuickSnaps now contain, you guessed it, Kodak film instead.

Still, the fact they are still selling QuickSnaps at all, and at least doing some marketing, too makes me wonder what Fuji's intentions are over the long run.
It's been blow after blow with film discontinuations, but then things like setting up the whole Yes!Star operation in China seems to point towards something in the long term, as just using that as a Kodak film repackaging operation seems like a bit much for a company that supposedly wants to pull out of that market.
 
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