Fujifilm seems to be marketing their film products again, but the irony here is really strange. The lack of fuji stock is incredibly bleak-looking, but they see it as something worth investing into again, at least on the marketing front
Well, from what I know, the QuickSnap doesn't contain Fuji's own film stock anymore, as it used to contain Superia X-TRA 400.
That stock has been discontinued for a bit now, and these QuickSnaps now contain, you guessed it, Kodak film instead.
Still, the fact they are still selling QuickSnaps at all, and at least doing some marketing, too makes me wonder what Fuji's intentions are over the long run.
It's been blow after blow with film discontinuations, but then things like setting up the whole Yes!Star operation in China seems to point towards something in the long term, as just using that as a Kodak film repackaging operation seems like a bit much for a company that supposedly wants to pull out of that market.