You have been lucky Todd, in most camera stores these days they would have no idea what you were talking about.
I worked managing photographic retail stores for about 23 years, and when I go in them today about the only item of equipment they sell that are familiar to me are tripods and even they are described as "digital tripods", I asked a young man in in a camera shop recently for a 5 roll pack of 120 Fuji Reala he asked if that was film and said he would check on the computer.What is especially remarkable is how few years have passed in order to bring this 'forgetfulness' about. I remember seemingly only yesterday, with the turning of the century, how Popular Photography and Shutterbug did their best to negate the fact that there ever was film at all! With amazing ruthlessness and marketing adroitness they adopted whole new staffs, new outlooks, and became 'different' magazines. That assault was highly successful, as the dollar never bows to anyone (and don't you forget it).
Popular Photography kept writing to me, begging me to renew my subscription for a pittance, but, to me, even that pittance was a king's ransom for that useless material in that new magazine. They got what they wanted and now have the nerve to have a page in each edition remembering how photography was '60 years ago'. I honestly do not blame the young ones for not knowing what film is. After all, it never existed. - David Lyga
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