When I first published The Light Farm, I used the Comic Sans font. I was ripped apart for it by a critic because it wasn't serious enough. I ended up changing the website font to Georgia because it carries better across browsers and platforms, but I was "seriously" reluctant. Serious comes hard to me, at least as far as art goes.

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COMIC SAAAAAAAAAAAAAAAANS!!!!!!!!!!!!
I also love insider jokes in real text.
Being an engineer who's worked in the real work for nearly a decade, I'm extremely cynical about everything that management and big businesses do, ie, I identify a lot with Dilbert.
Now that I'm back at uni, I've resolved to put a quote from The Dilbert Principle in at least one paper per subject that I'm doing (so far, 1 from 1).
My missus is doing it even better, her PhD thesis quotes Bon Jovi and Jay-Z lyrics, eg as Carter, S (2003).