Normally speaking, C41 is a standardized process run at 100F with 3:15 development time and agitation that is constant, or at least achieves the same effect as constant agitation. Format doesn't matter. I have not used this particular kit, but I wouldn't hesitate to apply the same logic. I suspect they recommend something like agitation at 30 second intervals for 35mm, which is probably intended to come close to constant agitation.
Anyway, the quality of the results will depend to an extent on the chemistry itself. You mention it's a C41/ECN2 kit - but what kind of developer(s) does it have? If it's one developer for both processes, then anything might happen - frankly, I'm not a huge fan of that approach because ECN2 and C41 are really very different processes in terms of chemistry and processing parameters. If the kit comes with separate developers for C41 and ECN2, I'd feel more confident in applying industry standard processing parameters to it.