In the argument about "content vs. craft," I will consistently and decisively take the position that one should not exclude the other. While I sincerely believe that the most important thing about photography is what you point your camera at, not having enough technique at your disposal to realize an adequate image of what you wanted to capture or, worse, calling one's technical ineptitude "art" (since it obviously can't be "technique") and disparaging works that demonstrate technical excellence, is just plain amateurish.
Granted, there is a lot of discovery and serendipitous accident that often goes along with the artistic process; even intentional sloppiness as an end in itself, but lack of intent equals lack of content in my book, and lack of technique to realize the intent is the same.
Doremus