It seems to me that color film in general is all about digital output these days. The level of control you have with digital image editing tools can never be approached in darkroom printing, no matter how good you are. I think it's just a fact of life. A few years ago I might have considered darkroom printing of C41 materials, but these days, with the limited paper qualities out there, like a nice matte paper for instance, is just not there.
So I second that using internet reviewers to boost the appreciation of the new Portra films in that part of the photography world is a smart move.
With that said I really love how a good projection color print looks. I have a few from when I was good friends with the master printer at a prolab, and they are stunning indeed. It's sad to see the trend, actually, and I feel like a hypocrite for contributing to it by using digitevil means of outputting my color prints.
But I do welcome a move from Kodak to try to rationalize their ways of keeping inventory, both at their own distribution warehouse, as well as distributors and dealers. I live in a world where inventory levels are closely scrutinized, and over-stock costs an amazing amount of money. Understock does too, because if you run out, usually shipping is expedited, and that in turn becomes a burden on the bottom line. By having fewer SKUs to manage, they have a lot to gain, and if that can help in stabilizing Kodak's future in the film business, then I am all for it. It's better to have a healthier company producing fewer, but really good, products, than to have a sinking ship with a multitude of options that are perhaps not viable to the company to continue with. Give them credit for trying to find a way.
What we want as consumers and users isn't always what Kodak and Fuji can provide us with, no matter how bass-ackwards it may seem at first glance.
- Thomas