Many of the manufacturers seem to struggle with building good holders that will keep the film properly flat, especially for medium format. Funny enough, the best factory medium format holders I've personally used were what came with my first scanner in ~2007, a thoroughly consumer grade Canon(8400F maybe?) that was $200 or so new from CompUSA.
The Epson holders not only struggle with film flatness, but also scanner to scanner variability in optimum focus. It would seem to me as though the scanners have little to no autofocus range on the film scanning lens.
Using the factory adjustment Epson provides makes a huge difference(with some trial and error to get it right) but it's still less than great as there are only 3 adjustment positions.
The BetterScanning holder not only gave me better film flatness, but by using grub screws for feet that can be adjusted a fraction of a turn at a time, you can really dial in optimum focus. When I first got my holder, I spent the better part of a couple of hours testing, adjusting, and retesting but it was well worth it when I finally got it there. Unfortunately, the last time I saw any discussion of this particular holder, it seemed as though they were no longer available.
I suspect, though, that both flatness and focus issues are at the root of some of the variations you see reported on all of the 8x10 format Epson scanners.
I did buy the fluid bed for my V700 also, which I believe was included with the V750 but an optional purchase for all other models. IMO, it's an accessory well worth having, even if you do use it dry. Among other advantages it lets you scan all kinds of oddball sizes that don't fit in the standard holders, but lets you do so with the high resolution film lens rather than the standard platen-height lens.
Incidentally, I didn't think it was possible, but Nikon's standard 120 holder for the 8000/9000 is even worse than Epson's. I don't think I got a truly edge-to-edge sharp scan from my 8000 unitl I bought Stephan Scharff's modular holder(and I now have his fluid holder in addition to the standard glass/glassless masked one). Fortunately too, as long as you keep the film flat, Nikon managed to get a pretty broad range of focus so you don't have to worry about positioning as much as with the Epsons.