• Welcome to Photrio!
    Registration is fast and free. Join today to unlock search, see fewer ads, and access all forum features.
    Click here to sign up

Eastman Kodak, 1st quarter 2015

Id like to remind you guys that Eastman Kodak doesnt make photography film anymore. Thats handled by another company, Kodak Alaris. All eastman kodak makes nowadays is cinema film and industry level inkjet printers. Another thing Id like to add is how in the world did kodak come from being the No.1 digital camera manufacturer all the way to last so quickly?

Another thing id like to add is I dont believe that consumer film (kodak gold and such) will be around for much longer. Most if not ALL consumers who just take some snaps have moved on to digital cameras. The only film that will be left is profensional film. (Ektar,tmax etc.) thats how I see it anyways.
 
Last edited by a moderator:
Be gentle everyone...



Ken
 

mehguy:

Eastman Kodak still is the manufacturer for all the still films - they are made on the same huge machine that makes the motion picture product.

Kodak Alaris has exclusive rights to market those still films, along with exclusive rights to market Kodak branded photographic chemicals. The photographic chemicals have been manufactured by third parties for several years.

Kodak Alaris also owns the remaining manufacturing facilities where Kodak colour photographic paper is made. Kodak Alaris also has exclusive rights to market that under the Kodak name.

Kodak Alaris also received certain parts of Eastman Kodak's digital office product business.

Eastman Kodak's commercial printing business includes equipment that might be described as inkjet, but it is way more complex and powerful than that - and has limited connection with photographic printing.
 

Kodak had the record for payment after patent violation for 15 years or so. They wilfully violated about nine.
 
Xmas said:
Kodak had the record for payment after patent violation for 15 years or so. They wilfully violated about nine.
Click to expand...

As a result of a court decision that set an entirely new precedent respecting the principles of patent law, and which is considered by many as wrong in law.

In contrast, Fuji used essentially the same technology, without Polaroid's consent, and was never sued. The Fuji Instax film is the result.
 

In cricket when the umpire holds his finger up you walk off the pitch.

My middle management chums in Kodak did not take your sympathy even (ie years) before the Federal judge ruled. I live in a former Kodak town. KA still has HDQR here. They had read the patents...

I spent my working life avoiding patent problems, basically we stopped immediately we read a patent.

I'm told Fuji licenced some of the Kodak instant technology for their pack films. Lots of it was innovative. The money they had to pay to Land was only part of the hit they bought my camera back more than I paid for it cause I bought it second hand.
 

I know sure "low-fi" films like Gold will disappear, as much as they may undergo a rebranding/re-orientation in the marketplace, if Alaris is playing it's cards right. With the Lomography style doing well, there is a growing niche for cheaper, lower grade films (like Gold, C200, Vista, Lucky/Shanghai et al), not as bulk consumer films, but as "arty" films that don't need/want the high-end professional look of T-max or Ektar. If Alaris are on the ball, they should really start pushing the low-end films aggressively in that direction, along with the single use cameras, which would doubtless do well in the lomographic world if promoted correctly. Good moves would be stuff like a distinctive brand ID for these "consumer" films - i.e reviving retro-style 80s/90s packaging / logos, promo material (t-shirts, posters, bags, mugs, placemats, you name it), hitting social media etc. Hell, you could even licence produce a revived Instamatic and/or Box Brownie with Lomographische AG.
 
You must log in or register to reply here.
Menu
Log in
Register