It's amazing to me that they used such a huge budget to address such a meaningless question.
It's not that amazing, because something tells me the show didn't pay for it. I would be interested to know what commercials were run before, after, and in the breaks of this show. Digital based maybe? I don't know how big of a show this is over there, but I can tell you a couple of things.
The material to print on, the ink to print with, 2 days of a dedication of a printer, A crew and equipment rentals for a 7 hour day to hang, is Multi-Thousands of dollars. As they stated within the first 30 seconds, they already did this test and found film to be better. Somebody didn't like that outcome and paid for a rebuttal.
Example 1- Close up push onto the digital camera in HIS hand and the wide shot of the soft touch on the bottom of the film camera in HER hand.
Example 2- 18 (approx) shots of photographer w/ D700 vs. 3 shots of photographer holding the F5. 3 full pan moves of the D700 labeling to the Nikon labeling.
Example 3- Why shoot ISO 400 under controlled lighting in studio?
Example 4- Is an 85mm lens the same focal length on the film camera as it is the digital camera? I thought there was a difference. Maybe not with the D700, I'm not that familiar.
Example 4b- Her mention of skin tones being better with digital. That in itself has been in high debate in recent months. As in digital is not quite up to par yet.
Example 5-
F5 with no lens and film in canisters pushed to the side of the desk and out of depth of field (blur) as they are relics, while they work on the new High Tech Aluminum MacBook.
Example 6- Everything that has been brought up here already, lack of real info. Camera profiles, scanner profiles, printer profiles, rip software, resolution film was scanned at, which film? print or chrome? and so on.