Almost every maker of colour film used a "system" like this to identify the brand and type of film to the person at the photofinisher who was making prints on a semi-automatic Printer. the old printers had to have a "channel" for each type of film. to make up for slightly different response between the photocells on the machine and the colour paper.
AGFA had colored squares and Ferrania had plus signs, Konica had Blue lines (to go with the blue film box I guess) and fuji had green or magenta stripes. every new version would have a new colour or position code. Wide or narrow, continuos or dashed etc.
this no doubt helped with private label film where their was no brand anywhere, but the operator seeing green plus signs could punch up the Ferrania Channel.
the Bar code also contains a reference with should be almost always be unique for each version, and the bigger printers would identify the type of film by that reference. the frame number is also encoded, so the printer could put the frame number on the back of the print for easier ordering of reprints.