roteague
Member
When you consider the rigors of "conventional" automobile photography (carrying extensive car cleaning materials in a support vehicle, removing every speck of dirt from the vehicle to be photographed (including its tires) before every shot), it is hardly surprising that people creating car images for advertising have gratefully seized on every electronic trick they can get their hands on, even to the point of generating images entirely from CAD data if this is cost-effective. Here as elsewhere, digital imaging offers nothing really new, it simply makes (much) easier what has been possible for decades with vastly greater effort. I could imagine any transparency retoucher drooling with envy at the way the building in the back of the picture Sean posted is reflected distorted in the curves of the car's hood in a totally convincing way!
Yes, all true. I guess that we should really distinguish between commercial and fine art photography.
Digital photography has made commercial photography much easier. The unfortunate by-product however, is that images are no longer believed or taken at face value. I can't tell you how many forum topics I've seen rage on the auto forums over whether an image is photoshopped or not. Sure, commercial photographers used different techniques in the past to achieve the same results, like transparency retouching, but those were often discernable, while digital a lot of times isn't.
One of the things I lament is that photography used to be a medium of social or environmental change. Photography no longer seems to have the same credibility, and can now be much more easily dismissed.