Art- there's a give and take involved. Sure, the amount of love Kodak gets here is rather thin relative to what say Ilford gets, and the abuse, disproportionate. However, APUG are customers. If Kodak cares about connecting to their customers, then they need to put some reps out there who can come and talk, and take the initial heat. I can remember back in the day when I worked in photo retail, the Fuji rep would come by the store periodically and talk to the salespeople on the floor. He also offered to lend out just about any camera in the Fuji lineup for a weekend to us, the staff, or to any potential serious customer (our store manager nixed the "to the staff" part - told us he wouldn't pass that request on if it came up through him). We NEVER saw the Kodak reps. I met the Kodak rep at an ASMP meeting, finally. When I met her there, she was terrific.
The perception of "arrogance" on the part of Big K has been around for a long time, right or wrong. Kodak used to have all kinds of neat promotions to encourage folks to use their various professional film products - they had that Kodak Points program that you got bonus points you could spend in their promo catalog (which had some REALLY COOL stuff in it, like leather jackets, camera bags and even lighting equipment). They killed that off, and never replaced it.
I know you can't earn interest on warm fuzzies, but Kodak hasn't been giving out any warm fuzzies to the film community. I also know the Kodak rep who steps up and speaks here on an official basis would take a considerable amount of heat in the beginning. And they'd take it from the folks who are deeply emotionally invested in niche products, that stand ZERO chance of coming back. I think once the reality of the situation sinks in, folks will grow up and get over the fact that they can't get their pet product anymore, and life will get better for everyone.