Heather, I don't think that you are missing something... it's just that the only way to print colour in greece nowadays is using laser technology (lambda or some minilab...), except if you have your own RA-4 processor.
If you don't know what a lambda print is, I can explain... it's a print on a photographic paper made using digital technology, that is a laser image recorder connected to a computer. Most artists that want big prints use it in our days, since it facilitates large-format printing a lot... the one in the lab I work with can print up to 127cm wide and as long as you like (up to a few meters...). I haven't - yet decided to use it for artistic purposes, as I still insist that all my creative work is printed by an analog way*. I still don't know what I'll do when I'll have to print big in colour, though...
* not that the WWTCD prints are not considered "creative", it'a just that they are not meant to be exposed as a (part of a) body of work...