Between Fantóme, Babylon, Berlin and Potsdam Kino films, that's 4 "new" films by Lomography."
But in fact the films are not new at all. They have been available for years. Babylon, Potsdam and Berlin are just regular FilmoTec (ORWO Brand name) films (Fantome could be some Tasma or Kodak film). They have been available directly via FilmoTec and their distribution partners for everyone who was interested. Fresh film, by the way (whereas Lomo Potsdam is long expired film as Lomo has officicially said). Some of them had also been available as repackaged film, like FilmoTec N74+, which was in the Bergger BRF 400 boxes.
Who else does so much to market and promote film?
Kodak, Ilford. Fuji, Adox and Film Ferrania as well as lots of film distributors like Fotoimpex, ars-imago etc. and lots of labs like The Darkroom certainly do a much better and more serious job in marketing film than Lomography does. Look at their presence and activities on instagram, youtube, facebook.
The problems with Lomo's marketing are especially
- They are focussing on film flaws like light leaks, scratches, dust, color shifts, defects from expired films etc. and are saying that these disadvantages are typical for film photography. Which is wrong. I have used film for decades without such "features". They are part of the
Lomo mindset. And that is a
huge difference.
- The way they are describing their films is so exaggerated "marketing bla blah like" and far from reality that lots of users are disappointed when they see the results. I have experienced this so often with young film photographers in our local photographer community.
- You can get lots of their repackaged films significantly cheaper in their original form. So you can buy more films with your film budget. That is much better for our real film producers, as it means higher demand and higher production volume.