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Announcement from Kodak coming on February 23rd 2018

February 23 is the date the annual WPPI conference opens. The photograph Kodak used was of a wedding. I'm guessing the announcement date is related to WPPI, so it's probably a new formulation of Portra, since the hashtag includes the word film. I would think a ISO 1600 or 3200 Porta is unlikely. Who wants to shoot a wedding or portrait with ISO 1600 or 3200 film? You generally want more quality not less, and ISO 1600 and 3200 are barely acceptable in B&W, unless you are intentionally aiming for that grainy look. Portra 800 might be a possibility.
 
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NedL said:
Or maybe they're going to announce that they're packing it in for good.
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i was thinking that, or that they are bringing perez back or maybe they are gonna announce fuji is buying them
 
"I hope that Kodak doesn't try to chip away at Ilford's business. It would be scary as heck if anything happened to Ilford."
More competition in the market is always good, it pushes manufacturers to try to outperform eachother, ofcourse in the film business this would not be an aggressive competition but a friendly one.
 
5 Hours ago they released another clue : "Get Ready to push your photography to the net level"
Push, is where the P in T-Max P3200 came from so... i'm still thinking it's that.
 
A four new ISO 3200 print films: black & white in traditional and tabular grain, color daylight and tungsten.
 
Paul Manuell said:
As long as they're not going to be announcing a discontinuation of Portra I don't mind what it is.
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Kodak sold 40% more film last year than they expected, they had to increase production of Portra because of demand, you can rest assured they won't be discontinuing Portra anytime soon.
 
Mike Crawford said:
It’s got to be the return of the wonderfully grainy Recording Film 2475. This time on a less curly film. And perhaps all their old Kodalith papers!! What else could it be?
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I have forgotten all about 2475 recording film. I think it had 7 grains for the entire roll.
 
michael_r said:
I thought maybe a high speed colour neg film. How would TMZ fit with the first clue they gave?
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That is what I was wondering. Since, Fuji is backing out of the high speed color market, looks like a nice place for Kokak Alaris to step in. It would complement their Portra 160/400 line to have a 1600 color neg film. Would wedding photographers want this? I would think so, but I've never shot a wedding.
 
the wedding pic has nothing to do with the announcement, that's just the profile pic that account uses on twitter.
 
I hope it is going to be an official Vison3 film for still photography, Like the 500T or any other new high speed colour film with a very fine grain.
 
This! That would be fantastic, a fast tungsten colour film - no remjet but with the anti-halation layer
Berri said:
I hope it is going to be an official Vison3 film for still photography, Like the 500T or any other new high speed colour film with a very fine grain.
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bestbefore1978 said:
This! That would be fantastic, a fast tungsten colour film - no remjet but with the anti-halation layer
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But also please for C41 then, not the usual ECN-2 one we already have. Remjet removal is very easy, but C41 is the wrong chemistry for the existing Vision films and the results in it are not ideal
 
Minoltafan2904 said:
Kodak sold 40% more film last year than they expected, they had to increase production of Portra because of demand, you can rest assured they won't be discontinuing Portra anytime soon.
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Are you sure Kodak was selling more films within last year?
Perhaps Kodak expected a much more less demand on film in 2017 and reality wasn't so - as from Kodaks highly pessimistic calculation.
with regards
 
Minoltafan2904 said:
5 Hours ago they released another clue : "Get Ready to push your photography to the net level"
Push, is where the P in T-Max P3200 came from so... i'm still thinking it's that.
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Push your photography to the NET level? They're probably setting up a photo sharing website for film photographers with tips and tricks to get the most out of their films, along with building a film "community" around their products.
 
Ces1um said:
Push your photography to the NET level? They're probably setting up a photo sharing website for film photographers with tips and tricks to get the most out of their films, along with building a film "community" around their products.
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Whoopsie that was supposed to be NEXT
 
Ces1um said:
Aahhhh. I thought you had just copied and pasted the announcement. Disregard my previous speculation. Obviously not a film photography website.
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with nobody offering a highspeed colour film, you'd think that would be the only niche in the market left to explore. I kinda thought they might have bought Fuji's superia 1600 tech? Or maybe developed their own.
 
[do you even push?]

A film with a vast latitude and good push capabilities. Probably BW stuff. Not interested
 
Interesting.

TMZ was discontinued not so long ago, but being B&W it's very possible that it requires little to no reformulation. Maybe like ferrania they rediscovered it on the way to ektachrome.
A Faster or reformulated high speed Portra would be interesting, but I think it'd be odd to drop now. C41 is going strong thanks to wedding and editorial plus the hybrid labs.
The irony of it not being EKtachrome though...
 
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