FWIW, the USA Fiat enthusiasts website I visit from time to time is full of people who wax eloquently about the pros and cons of the various high spec (and relatively expensive) oil options there are for the quite demanding requirements that the Fiat (and Alfa Romeo and Ferrari and Maseratti and Lancia, etc., etc.) engines have.
Like us, the Fiat owners are the small niche. Most people take photos with their phones, right? The vast bulk of the population have never been in a darkroom and probably don't know that B&W film still exists.
13 inch Campagnolo wheels!