What I called above in post 22 a smaller photofinisher is not even yet a photofinisher in the actual meaning.
AgfaPhoto Holding gave their brand name to a digital printing company specialized in custom printings in the world of travel companies.
They call that new brand name essential for their start as newcomer into the world of photofinishing aimed at the private customer.
As the majority of amateur photos, especially those to end as prints, are related to holidays their connection to that sector is considered beneficial.
The idea of linking to tourism is not new. A photofinisher once established in the remains of Orwo tried this by offering film processing/printing already in the plane and having films collected on board.
So this all is seemingly just another brand licensing deal.