I think there is a huge "snob" value to Hasselblad's. The lenses on the Bronica, Mamiya and Pentax MF systems are easily their equal, but don't dare tell a Hasselblad owner that!
I don't doubt there is some truth to that. My attraction to Hasselblad isn't really about the name or the bragging rights that may or may not come along with it. The cameras seem to have a reputation for high quality, serviceability, parts availability, etc. that make it attractive to me. There's also a bit of sentimentality around the camera for me because I remember my father using one when I was a little kid.
Similarly, I own Leica Ms not because of the name or the associated snob appeal, but because I really love the way the cameras feel and operate (The M models that I have don't even have a red dot on the front

). Yes, they're more expensive than the typical 35mm camera but I honestly haven't regretted spending the extra money for one minute. IMO, the cameras are a joy to use and make me want to get out and shoot.
After a lot of thought I think I'm sold on giving the 6x6 format a try. Looking forward to trying something very different and pushing myself in a new direction. So I'm leaning towards buying a 501CM but I will certainly try and check out a Bronica before making any final decisions.