Prime
Member
- Joined
- Sep 7, 2002
- Messages
- 158
I've noticed that there are often many, many more ads in American magazines than there are in magazines from the U.K., France, or Australia (most of the "international" ones that I see on the rack are from those countries). I read a recent Reuters article that mentioned that the current issue of American Vogue had 750 total pages, of which something like 576 were ads.
Magazines that I see from the other three countries often appear to have the ad-article ratio reversed. They may have an unbroken block of articles/photo essays that covers many pages.
If there are more ads and fewer and shorter articles/photo essays in American magazines, that may shrink the market for editorial photographers. It may also lessen people's appetite for magazines ($5.00 for a book that's mostly ads may not attract people).
Do you think that at some point the majority of magazine-buyers would say that there are too many ads to justify purchasing a certain magazine? If so, what do you think would determine that "breaking point?"
Do you think that American magazine-buyers have a higher tolerance for ads than do people in other countries? Do you think that American people in general like to see the ads in magazines?
Magazines that I see from the other three countries often appear to have the ad-article ratio reversed. They may have an unbroken block of articles/photo essays that covers many pages.
If there are more ads and fewer and shorter articles/photo essays in American magazines, that may shrink the market for editorial photographers. It may also lessen people's appetite for magazines ($5.00 for a book that's mostly ads may not attract people).
Do you think that at some point the majority of magazine-buyers would say that there are too many ads to justify purchasing a certain magazine? If so, what do you think would determine that "breaking point?"
Do you think that American magazine-buyers have a higher tolerance for ads than do people in other countries? Do you think that American people in general like to see the ads in magazines?