I agree that all are reporting dropping sales. This was my point. It seems odd to me that Kodak and Fuji report ("admit to," I would say) consistently falling demand, but everything is peachy for Ilford. Falling demand has not been cited as a reason for any of their price moves, at least to my recollection, yet the recent two price increases have moved them beyond my budget for most of my shooting. I still splurge for Delta 3200, but that is about it. Is the market for Ilford products really all that different than for Kodak or Fuji ones? I can see Adox, Foma, Ekfe, Rollei, etc. being in a little bit of a bubble, but not Ilford. Are they simply planning on stubbornly going down with the ship before just coming out and saying, "We are not selling enough of our products," as Kodak and Fuji have done?