The business model that is being discussed is almost comical. What other business does this? Anything else, people do their market research before starting into production, they don't just make the product, then offer it up w/ one of these pay-as-you go schemes. Wouldn't that in itself make one wonder about the paper's future availability and prices?
It's the manufacturer's job to make a product that people want, at a price they can afford. It's very odd for a company to be asking for money up front. That's a kickstarter thing.
I for one have given up on any sort of MCC papers being made, and that's ok. It's what happens when competitors have good products on their shelves and offer steady production runs. Cause and effect, everything is all about that. I can't print photos on corporate projections.