A Rather Nice Story.....from HARMAN technology & An American Legend.

[Simon R Galley]

I was kind of unsure where to post this... and I thought yup its an industry story, perhaps of special interest to our American friends.....

Nice to know that outstanding quality in analog photography is still valued by the decision makers in 2015.

http://goo.gl/nxxt6R

Simon ILFORD Photo / HARMAN technology Limited :

 

[Joe VanCleave]

Very nice story, thank you for sharing, Simon. I've actually considered a Shinola watch.

~Joe

 

[Alan Klein]

The better part of the story is that their watches and other products are being manufactured in the USA. Jobs are returning to America. Of course that means we're earning less in order to be able to pay the wages to manufacture here. But this is going to increase manufacturing in the future.

 

[flavio81]

It would be really excellent that other pro photographers follow these steps and also return to film for special projects.

 

[Sirius Glass]

Thanks

 

[Ricardo Miranda]

Nice to see! Thanks!

 

[railwayman3]

After a totally frustrating and annoying day at work, this article (and the thread about the new mobile movie lab) has brightened the evening...I think that I'm inspired to go and spend a couple of calming hours processing some of the (Ilford) films which are awaiting my attention.

 

[resummerfield]

Interesting story... Thanks for posting!

 

[Ai Print]

It would be really excellent that other pro photographers follow these steps and also return to film for special projects.

You might actually be surprised to know how many have and do, they won't be found on forums though and often have too busy of shooting schedules to do outreach.

 

[flavio81]

You might actually be surprised to know how many have and do, they won't be found on forums though and often have too busy of shooting schedules to do outreach.

Let's hope so!

Here the main consumers of film are artists (photography as an art, not as a business) and amateurs (like me).

 

[John Bragg]

Great story Simon. Good to know that fine art photography has a place in the modern world of advertising. That shot reminds me of the care lavished on the final image by the late Bob Carlos Clarke. Texture and tone is everything. Thanks for sharing here.

 

[Ai Print]

Let's hope so!

Here the main consumers of film are artists (photography as an art, not as a business) and amateurs (like me).

LOL...for a lot of us, film based photography as art *is* the business...not everyone does weddings.

 

[Paul Verizzo]

Shinola? Really? An American company whose principles never heard the phrase, "He doesn't know s*** from Shinola?"

Reminds me of the cute new black girl in my computer lab, ca. 2000. "What's your name?" "Latrina."

 

[rbultman]

I'm guessing that shinola is pretty good stuff, given that with which it is compared.

Sent from my Nexus 5 using Tapatalk

 

[Mick Fagan]

Nice to know that outstanding quality in analog photography is still valued by the decision makers in 2015.

http://goo.gl/nxxt6R

Simon ILFORD Photo / HARMAN technology Limited :

Regardless of the actual product, that is spectacular product photography.

If one does shoot product photography, then studying how these were lit should give some hints at what works.

If you look at the gallery here: http://www.d25studios.com/gallery/shinola-2/
Scroll through the various pictures, look carefully at the highlights in the white(ish) watch faces, they are not blown out. Then look at the shadow detail on the leather watch bands, plus the various coloured stitching. Nothing, and I mean nothing is missing.

One can see perfect highlight detail, as well as perfect shadow detail. This is something reasonably rare in product photography. I would suggest that the difference between shadow and highlight is about 5 stops maximum, probably 3 stops for important detail.

This is a master class in how to photograph a product to make it sell.

No wonder Simon was bursting at the seams to tell us about this.

Mick.

 

[Sirius Glass]

Shinola? Really? An American company whose principles never heard the phrase, "He doesn't know s*** from Shinola?"

Reminds me of the cute new black girl in my computer lab, ca. 2000. "What's your name?" "Latrina."

I have been biting my tongue and holding back on posting about the American Shinola comany ...

This one is your bad, not my bad.

 

[Roger Cole]

Shinola? Really? An American company whose principles never heard the phrase, "He doesn't know s*** from Shinola?"

They bought the name and honor the older product by making shoe polish as well:

https://en.wikipedia.org/wiki/Shinola

The saying comes from a comparison with shoe polish, which was apparently pretty good shoe polish thus not knowing something worthless from something good. Shinola is the something good.

 

[fotch]

Should this been shared via regular mail instead of a computer forum? :confused:

 

[Sal Santamaura]

Should this been shared via regular mail instead of a computer forum?...

Without quoting, it's difficult to understand a poster's intent.

Should what, specifically, have been shared using a different communication method? Why?

 

[Paul Verizzo]

They bought the name and honor the older product by making shoe polish as well:

https://en.wikipedia.org/wiki/Shinola

The saying comes from a comparison with shoe polish, which was apparently pretty good shoe polish thus not knowing something worthless from something good. Shinola is the something good.

That. Is. Amazing. Don't know how you knew.

Let's make a premium watch named after a shoe polish that half of America has never used? Any polish? 1907 tech v 2015 tech?

I don't get it.

Hey, kids, I have an idea! Let's make a new car, we'll call it the Edsel!

 

[Roger Cole]

The Edsel was ahead of its time and very innovative. Might not actually be such a bad idea.


Sent from my iPhone using Tapatalk and 100% recycled electrons - because I care.

 

[naaldvoerder]

Cool.

 

[Richard S. (rich815)]

The Edsel was ahead of its time and very innovative. Might not actually be such a bad idea.

They were. But so fugly.

 

[Sal Santamaura]

They were. But so fugly...

Like so many other cars of that era.

 

[Roger Cole]

They were. But so fugly.

View attachment 111417

Well from that angle, maybe.

Not so ugly, for the era anyway, when you can see more of it.



EDIT: Ok, the grill is still kind of ugly. Everything behind the front facing part isn't. A lot of them were.