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A Rather Nice Story.....from HARMAN technology & An American Legend.

Simon R Galley

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I was kind of unsure where to post this... and I thought yup its an industry story, perhaps of special interest to our American friends.....

Nice to know that outstanding quality in analog photography is still valued by the decision makers in 2015.

http://goo.gl/nxxt6R

Simon ILFORD Photo / HARMAN technology Limited :
 
The better part of the story is that their watches and other products are being manufactured in the USA. Jobs are returning to America. Of course that means we're earning less in order to be able to pay the wages to manufacture here. But this is going to increase manufacturing in the future.
 
It would be really excellent that other pro photographers follow these steps and also return to film for special projects.
 
Thanks
 
Nice to see! Thanks!
 
After a totally frustrating and annoying day at work, this article (and the thread about the new mobile movie lab) has brightened the evening...I think that I'm inspired to go and spend a couple of calming hours processing some of the (Ilford) films which are awaiting my attention.
 
flavio81 said:
It would be really excellent that other pro photographers follow these steps and also return to film for special projects.
Click to expand...

You might actually be surprised to know how many have and do, they won't be found on forums though and often have too busy of shooting schedules to do outreach.
 
Ai Print said:
You might actually be surprised to know how many have and do, they won't be found on forums though and often have too busy of shooting schedules to do outreach.
Click to expand...

Let's hope so!

Here the main consumers of film are artists (photography as an art, not as a business) and amateurs (like me).
 
Great story Simon. Good to know that fine art photography has a place in the modern world of advertising. That shot reminds me of the care lavished on the final image by the late Bob Carlos Clarke. Texture and tone is everything. Thanks for sharing here.
 
Shinola? Really? An American company whose principles never heard the phrase, "He doesn't know s*** from Shinola?"

Reminds me of the cute new black girl in my computer lab, ca. 2000. "What's your name?" "Latrina."
 
I'm guessing that shinola is pretty good stuff, given that with which it is compared.

Sent from my Nexus 5 using Tapatalk
 
Simon R Galley said:
Nice to know that outstanding quality in analog photography is still valued by the decision makers in 2015.

http://goo.gl/nxxt6R

Simon ILFORD Photo / HARMAN technology Limited :
Click to expand...

Regardless of the actual product, that is spectacular product photography.

If one does shoot product photography, then studying how these were lit should give some hints at what works.

If you look at the gallery here: http://www.d25studios.com/gallery/shinola-2/
Scroll through the various pictures, look carefully at the highlights in the white(ish) watch faces, they are not blown out. Then look at the shadow detail on the leather watch bands, plus the various coloured stitching. Nothing, and I mean nothing is missing.

One can see perfect highlight detail, as well as perfect shadow detail. This is something reasonably rare in product photography. I would suggest that the difference between shadow and highlight is about 5 stops maximum, probably 3 stops for important detail.

This is a master class in how to photograph a product to make it sell.

No wonder Simon was bursting at the seams to tell us about this.

Mick.
 
Paul Verizzo said:
Shinola? Really? An American company whose principles never heard the phrase, "He doesn't know s*** from Shinola?"

Reminds me of the cute new black girl in my computer lab, ca. 2000. "What's your name?" "Latrina."
Click to expand...

I have been biting my tongue and holding back on posting about the American Shinola comany ...

This one is your bad, not my bad.
 
Paul Verizzo said:
Shinola? Really? An American company whose principles never heard the phrase, "He doesn't know s*** from Shinola?"
Click to expand...

They bought the name and honor the older product by making shoe polish as well:

https://en.wikipedia.org/wiki/Shinola

The saying comes from a comparison with shoe polish, which was apparently pretty good shoe polish thus not knowing something worthless from something good. Shinola is the something good.
 


That. Is. Amazing. Don't know how you knew.

Let's make a premium watch named after a shoe polish that half of America has never used? Any polish? 1907 tech v 2015 tech?

I don't get it.

Hey, kids, I have an idea! Let's make a new car, we'll call it the Edsel!
 
The Edsel was ahead of its time and very innovative. Might not actually be such a bad idea.


Sent from my iPhone using Tapatalk and 100% recycled electrons - because I care.
 
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