"Art is technique charged by emotion.
Technique, on its own, is impotent to create anything." Baudelaire
If we can agree that technique is the vehicle used to fulfill a photographer's
intention, well and good.
Edw. Weston created quite a stir in years long gone by,
when he brashly announced he would print on a bath mat
if it gave him the results he wanted.
It was an age of rigid conformity. Compositional rules were enforced by those who had established themselves the arbiters of taste and excellence. Genre pictures had criteria, points and ribbons were awarded to those who illustrated the dogma of Pictorialism. Salons dictated who was worthy. The vitality of the early years of camera work had eventually been choked off and the barbarians cast out. The right people had saved Photography from itself. It was now dignified. It was tasteful. And it was boring.
The rules appealed to folks who needed authority, and who wanted to belong. Pictorialism still exists, and it is concerned with making the right kind of pictures with the right kind of equipment, with the right kind of materials.
The Alt printing movement was a curiosity, an attempt by 'artists' to subborn photography, as in the 19th century, to complete a photograph by the hand of man. Or woman. A straight photograph had no value.
Today, photography has a wonderful opportunity to reform itself, along the most traditional lines, as the craft which expresses our vision with a camera.
A good picture can be made with a Holga, an Utra Large Format camera,
or by just laying objects on a sheet of paper. We can print on store bought paper, hand made paper, or emulsion on fiber. A good picture might be small, or immense. The only criteria that must be fulfilled is that the object is expressive of what the photographer intended.
It doesn't matter whether it is a platinum print, a palladium print, a silver print, or whatever. And, for my own work, it is just as well if the technical details aren't mentioned. Somebody asks, fine. But all that matters is the picture.
The trouble is that most observers have no idea what is good,
what has value, and how to decide for themself what value it has.
Art galleries have to think for the viewer, lead the viewer, and sell the viewer. When the picture leaves the hand of the photographer, it becomes a commodity, and we return to a hierarchal system of worth.
Gold. Platinum. Silver Gelatin. Giclee.... Bullshit.
I've printed platinum and palladium for 30+ years. Today, I'm happy with palladium. I'm happy with silver. There are other processes I hope to learn. In the meantime, I make no explanations or excuses for my work, and no attempt to impress somebody by what I call it.
But if I'm ASKED what it is, I'll describe it straight-forwardly. If it is platinum, I say it is platinum; palladium, palladium; if it is an ink-jet, ink-jet. If they ask, they want to know, and deserve the truth.
If traditional photography is going to thrive, it has to be photography and not marketing crap.
If photography is going to be retaken by salons and 'the right sort of people', then rules and standards have to be re-established, and you will be able to call a straight print something wonderful and special as your organisation encourages you.
It boils down to a choice between a good picture that stands on its own, or marketing rubbish.