I for one look forward to using this camera. I love the LCA cameras and their look. And I love that this camera is a new camera in a world where new film cameras are not that common.
Its priced very similarly to the old, unsupported Fuji 645 PNS cameras, and it's small enough to stuff into a bag and carry around for shooting.
Yes, I dig Lomography's stuff. Yes much of it is way over priced, but that's how things work people.
I find it ironic that some people are willing to pay so much for some kinds of cameras because they have a "cool vibe" attached, but when Lomography makes something new, all the hate comes out.
Just a little something to think about. Lomography, whether you like them or not, is helping keep film alive to their best ability. They are exposing many people to film who'd never shoot, and their website gives me great pleasure to see photos taken by others around the world. So I give them some slack. I appreciate that they are here, making new product, selling film, and keeping the film love going.
Don't like the new LCA 120? Don't buy one. Easy solution.
Me, i've got one on order and that GA645 will have to wait for another time.
Oh and the Belair, it's a fun camera. I'd bet if you put the Belairgon 90mm lens on it and the 6x6 mask and shot it against the new LCA 120, many people would not know which was which when looking at the shots.