Well were talking about two different things, I was simply referencing Kodak as the fact that they only had a Twitter page, Twitter is sort of like blogging at this point no one really does it anymore, and I'm not saying people don't go on Twitter they do often, but everything is cyclical and it's not the hottest thing anymore it's old, heck Instagram is pretty much at the end of its most popular lifespan, vine is the next thing, it's always changing me think about it 10 years ago everyone had a blog know how often do you really read blogs? And certainly the people 30 and under don't really spend any time reading blogs, and sure they're probably on Twitter little bit but not as much, I know more people who use Instagram and they do Twitter.
Anyway I'm sort of getting off track here my point was simply that Kodak only had a Twitter and didn't have an Instagram Instagram being the thing that is the most photo oriented of the social media networks out there... So it's sort of like a duh moment.. Why don't they have one?
Also your comment about Twitter doesn't make sense, Twitter is something that you post on your own feet, you can @ ("at")someone to get there attention, and sometimes others that follow them will see you're @, but it's not quite the same thing as them "re-tweeting" your post of an image, which is what they should be doing, rewarding people for using their products through attention, contests, etc, like TIP (The Impossible Project) does on their Instagram.
People would rather look at images then they would read many sentences that's why Instagram is so popular that's why photos are so popular you know the old saying the pictures worth 1000 words, well you only get 140 CHARACTERS on twitter... Unless you add a photo
I'm also not saying that Ilford shouldn't do the same thing. In fact I've mentioned to Simon that I would love to be part of his product catalog is one of the images that they use as examples of how amazing Ilford is, I've just been bad about submitting things. But I think they should also do a contest like that why not "hey this month we'll pick one lucky winner's image to be on next years box of 4x5 Ilford film! Submit your photos today!"
As I mentioned earlier it gets people shooting film, it gets people involved, and it gets people excited about the product, and best of all it doesn't cost the company anything. In fact they're getting free product advertising because the people submitting also have their own group of followers and those followers will see the images of Milford film and then they might be tempted to try some too, AND they get a free stock image that they don't have to pay for to put on a box, although I don't think they pay for those images anyway, it's still something to mention.
Ok that was a lot, and repetitive, sorry.