IMHO, it's silly to get hung up on how it looks. Of course it looks awful, it's a prototype design produced using an infant technology. But it works!
There can't be much of a mass market for new, high-quality, professionally-built film cameras in the medium-term future; hell, there isn't much of one now, though evidently there's enough to keep a few manufacturers going. Maybe we can all keep going on used equipment indefinitely and camera availability will never be a serious problem. And then again, maybe "print-your-own" camera bodies (and lens mounts, adapters, fiddly little parts, reducing backs, odd-sized film holders...) eliminate one of the risks to the viability of film. You really want to be more concerned about "but the body is ugly"?
-NT