Henning Serger
Member
- Joined
- Aug 31, 2006
- Messages
- 2,190
- Format
- Multi Format
Hello Angus,
not even despite the pandemic: Interestingly we've seen also / even an accelerated demand for several film products during the pandemic, and caused by the pandemic: Because of the lockdown lots of people have had the time and motivation to get deeper into film shooting. For example the demand for home self developing materials have got a severe push.
That is wrong. But fortunately in the other direction
: In summer 2019 we had an international backorder amount for films of more than 30 million (!!) units. Backorders only!
Their problem is generally the same as Kodak's main problem: Both failed completely in mid- and long-term market research and were completely surprised by the strong increasing demand.
Especially Fujifilm should have known much better that such a strong revival is possible as they have seen it first and already some years ago with the exploding demand for their instax cameras and films (Fujifilm is meanwhile selling more instax cameras every year than all digital camera manufacturers combined are selling digital cams = the market for instant film cameras is bigger (in units) than the market for dedicated digital cameras).
Now Fujifilm has to change direction again, and that takes time for them as they are a huge and slower moving company: Fujifilm is like a big "oil tanker" which needs much time for accelerating, slowing down and turns. Fujifilm is the only remaining company in the film business which makes a revenue of more than 1 billion dollars with analogue products every year.
Fujifilm's analogue business alone is much, much bigger than all other film and film equipment manufacturers combined. And Fujifilm's film business has double the size of their digital photo business.
Best regards,
Henning
It is not just one shop. We know from Henning's info that demand for C41 colour films started to rise dramatically in 2017 and has continued to do so despite the pandemic.
not even despite the pandemic: Interestingly we've seen also / even an accelerated demand for several film products during the pandemic, and caused by the pandemic: Because of the lockdown lots of people have had the time and motivation to get deeper into film shooting. For example the demand for home self developing materials have got a severe push.
Even before the pandemic there was a worldwide backlog of hundreds of thousands of films.
That is wrong. But fortunately in the other direction

Fuji are more secretive but no doubt have their own problems.
Their problem is generally the same as Kodak's main problem: Both failed completely in mid- and long-term market research and were completely surprised by the strong increasing demand.
Especially Fujifilm should have known much better that such a strong revival is possible as they have seen it first and already some years ago with the exploding demand for their instax cameras and films (Fujifilm is meanwhile selling more instax cameras every year than all digital camera manufacturers combined are selling digital cams = the market for instant film cameras is bigger (in units) than the market for dedicated digital cameras).
Now Fujifilm has to change direction again, and that takes time for them as they are a huge and slower moving company: Fujifilm is like a big "oil tanker" which needs much time for accelerating, slowing down and turns. Fujifilm is the only remaining company in the film business which makes a revenue of more than 1 billion dollars with analogue products every year.
Fujifilm's analogue business alone is much, much bigger than all other film and film equipment manufacturers combined. And Fujifilm's film business has double the size of their digital photo business.
Best regards,
Henning
Last edited: