It's not relevant because it's not out there. Anyone getting into the hobby knows a few things. They know Kodak, Nikon, Leica and Kodachrome.
Baseball, Hot Dogs, Apple Pie and Chevrolet

It's not relevant because it's not out there. Anyone getting into the hobby knows a few things. They know Kodak, Nikon, Leica and Kodachrome.

Baseball, Hot Dogs, Apple Pie and Chevrolet![]()
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Kodachrome is amazing, weakness is fading in light.
Durability: amazing. Some of my dad's 1949 Kodachrome slides from Mexico and Hawaii:
https://worldofdecay.blogspot.com/2026/03/the-grand-tour-01-kodachrome-slides.html
Sounds like a summer's day...
Why not resurrect the name Kodachrome, not as a transparency film but as C41?
Totally crazy, I know, but it could work.
Yes I know chrome means slides but Kodak used the name in Verichrome pan for B&W film before.
....... Not everyone drinks but everyone knows what a Budweiser is. ...
Sometimes you gonna make a buck. With film these days your selling an idea more than a product.
Sounds like Animal House.
Why not resurrect the name Kodachrome, not as a transparency film but as C41?
Totally crazy, I know, but it could work.
Yes I know chrome means slides but Kodak used the name in Verichrome pan for B&W film before.
But they don't ... they think "Budweiser" is that cold fizzy drink made and marketed in the US whereas the original recipe is still produced in Czechia. (I had the good fortune to sample it in 1975 on a visit there.) In most EU countries, the US fizzy drink has to be labelled "Bud" to distinguish it from the real thing.
Let's be honest and keep Ektachrome as Ektachrome. Kodachrome is dead.
Kodachrome from 1967, my father-in-law's.
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Family - 35mm Kodachrome
1967-1971 Abraham and Tess Kodachrome 35mm scanned on Epson V600. Taken by my in-laws Abraham and Tess.www.flickr.com
What's wrong with Kodak film availability?
What's wrong with Kodak film availability?
It's not relevant because it's not out there. Anyone getting into the hobby knows a few things. They know Kodak, Nikon, Leica and Kodachrome.
Kodachrome has a national park named after it. Paul Simon wrote a #1 extremely popular hit song about it and everyone knows of the name. Outside of film photographers no one even heard of Portra. No one is singing 'Mama don't take my Portra 160VC away'
Kodachrome rolls off the tongue. It's as classic as saying Kodak Film. Not everyone drinks but everyone knows what a Budweiser is. Not everyone drives but everyone has heard of the Ford Mustang.
I think you're probably very out of touch with the average film user now. Go into a camera store and talk to them and you'll see.




Maybe EK could bring out an ultra-high end reversal film, processing included, cardboard mounts, the whole nine yards. Charge $110/36exp. Limited availability, that would get the internet gurus to go nuts!!!![]()
I think you're probably very out of touch with the average film user now. Go into a camera store and talk to them and you'll see.
I think it would indeed - bargain at that price.
Go watch the Analog Tubers or listen to the film podcasts. The average film shooters after the first few cameras and rolls of films knows what they want. I can boil it down.
A beginner slaps any film into any camera. Either they catch the bug or don't finish the roll.
A slightly experienced shooters gets a Canon AE-1, Pentax K1000 or a equivalent. Kodak Gold or Fuji 200
The next level is someone who's in it. Nikon F line, Tri-X, HP5+, a midlevel TLR occasional roll of Ektachrome or Portra. They might start home developing and scanning.
Group 2 is the core group. They shoot what looks interesting, they know enough and don't care. It's fun, it's hip, it's cool. Wolfman 64! Phoenix! Lucky 400! Hand rolled whoknowswhat flavor!
Kodak shouldn't let the name Kodachrome molder. Bring it back. Also bring back Panatomic-X only because it sounds awesome.
PANATOMIC-X heck yeah man! And 1 qt. steel cans of Microdol-X!
I would still like for them to bring the name back, and I would be annoyed if it were not for slide film. I'd love it if they made a more saturated and slightly higher contrast version of E100 that had a warmer look and just called it Kodachrome.
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In some ways, it remembers (the box) like Ektar 25. Red, black and yellow.
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