My feeling about marks on the plate, like in Winogrand's camera, is that they are probably due to a chemical reaction between the film base, or contaminants on the film base like finger oil, and the surface finish of the pressure plate (paint or plating).
I don't think they are friction scratches because as others said, there are no sliding marks. But I also am not sure why several people think it's from dirt. What's the mechanism? Is it that there's dirt on the film base and it gets pressed into the plate? Why doesn't that leave sliding marks?
Anyway, I don't think any of these pressure plates need replacement, even Winogrand's. The marks are probably something like only several microns in depth, and the film base has some structural bending stiffness, so it doesn't follow the plate exactly. The unevenness in the surface of the film is probably unmeasurable and certainly less than the depth of focus. There are better things to worry about, like rangefinder adjustment, technique, and so on.