If you read all the posts on the speeds people rate the film at, you can see that there is a range of usable ISO for these films. The marketing department usually wants a higher number on the box to compete with other manufacturers."Box speed is also subject to marketing department input."
I see this theory come up in a lot of discussions about film ISO numbers. Does anyone have any first-hand knowledge to support the accusation? That is, what evidence is there that some specific film company's engineers falsified data, or manipulated the testing procedure, or that their data was ignored, resulting in an exaggerated ISO number being printed on the box?
Yes, I understand why the marketing department *wants* a competive ISO number, and why they *might* try to influence the company to exaggerate the box ISO speed. My question was, does anyone know of any actual case where the engineering department did the testing and said, "This film should be rated at ISO 125" but the corporate bosses said, "Screw that, we are selling it as ISO 250."If you read all the posts on the speeds people rate the film at, you can see that there is a range of usable ISO for these films. The marketing department usually wants a higher number on the box to compete with other manufacturers.
Read further in the same Wikipedia article, under the heading, "Marketing anamolies"Yes, I understand why the marketing department *wants* a competive ISO number, and why they *might* try to influence the company to exaggerate the box ISO speed. My question was, does anyone know of any actual case where the engineering department did the testing and said, "This film should be rated at ISO 125" but the corporate bosses said, "Screw that, we are selling it as ISO 250."
Or, is there any known situation similar to Volkswagon, who apparently told their diesel engineers, "Make whatever changes in the testing procedure that are necessary to produce the air quality numbers we want" ?
"ISO" stands for "International Standards Organization" and that means there is a standardized procedure for determining a film's ISO. As it is described in the Wikipedia entry for "Film Speed" <found here, and scroll down to "Determining film speed"> the process does not appear to be subject to the whims of the marketing department. So how can a film company get away with arbitrarily picking any ISO number they want?
Hello
I've been lurking for a while - this is my first post. I'm new to this (hovering around the stage of making contact prints with an led torch shone against the bathroom ceiling), but have learnt a lot from reading all of your posts (so thankyou
For those of you that shoot ilford film (I read something on here about sticking to one camera, one film and one developer for a year - and then consider whats nextthat stuck with me, so thats my plan).....
Just a simple question - what ISO do you rate either FP4+ (box speed 125) and/or HP5 (box speed 400) in your personal workflow (all the way to print, not so interested in how people with a hybrid workflow rate it)
If there are enough replies to give enough data to show some kind of statistical difference, then I'll munge the data; summarise; and post back to the group.
Jim
I like the answer.it depends
We use cookies and similar technologies for the following purposes:
Do you accept cookies and these technologies?
We use cookies and similar technologies for the following purposes:
Do you accept cookies and these technologies?