I forgot about that Yosemite debacle, David. Of course, the descendants of the Ahwahnee tribe could have claimed it as their own. Ahwahnee was also a little town further south on Hwy 49, which burned down when I was 13. It was also the name of ward in a tuberculosis sanitarium of the region. The nerve of those concessionaires!
But Kodak made a blunder when they sold off the rights to their own product names. Then, ironically, once such a product gets adulterated or ends up with poor quality control, they somehow get the blame.