That question is asked often and the only logical response is that Kodak et al. make agreements with carriers that allow their shipments to pass through without being subjected to fierce xrays. This likely involves specific measures w.r.t. packaging, labeling and probably alternative inspection methods.
There was a recent issue with heavily irradiated Kodak color film distributed to or through a Chinese channel. They didn't use any precautions/arrangements and the film got blasted into oblivion, which they found out only when customers started to complain.
Shipping film is tricky business, especially with the increase in the use of xray and CT imaging for security purposes (esp. to detect illegal drugs & weapons transports).